Selling to your strengths for more profit

Michael Jordan has been a phenomenal basketball player. He's moved to play baseball but he never outshined his performance in the NBA. And there's a very simple explanation to that correlates to many sales peoples. When Jordan was in the NBA, he played on his strengths. His dunks and fade-away shots where his killer moves that made him who he is in the NBA, a legend. But when he played in the baseball, you probably never even heard any buzz about his name in the game. Why? Because baseball is no...