In this special Spotlight Caitlin talks with teacher, author, and entrepreneur, Seth Godin, about his new release, This Is Marketing.
According to Seth, marketing is no longer about hawking products that nobody needs, but instead about helping people find the ones that will actually make a positive difference to their lives.
In this episode of Spotlight, Seth tells Caitlin about what marketing really is, what it can and can’t do, and how it has changed fundamentally for the better.
Read more at: https://www.blinkist.com/magazine/posts/simplify-spotlight-seth-godin?utm_source=cpp
Read more at: https://www.blinkist.com/magazine/posts/simplify-spotlight-seth-godin?utm_source=cpp
Try Blinkist for free for 14 days by going to https://www.blinkist.com/simplify, tapping the "Try Blinkist" link at the top right, and typing in the code thisismarketing.
Let us know what you thought of this episode of Spotlight, or just come say hi on Twitter! Find Caitlin at @caitlinschiller.
That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud and Facebook.
Stay tuned for the next season of Simplify!
Rhaina Cohen: Center Friendship and Thrive
Michelle Weise: Be a Skills Translator, AI-proof Your Future
Jessica DeFino: Beauty Beyond the Bottle
Dhiraj Mukherjee: Optimism Defines the Future
Cole Kazdin: Health is Not a Size
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Amy Key: Romance Isn't Everything
Katherine Morgan Schafler: Perfectionism is a Gift
Minaa B: Heal Through Connection
Steven Petrow: Get Old With Grace
Gustavo Razzetti: Adapt and Succeed in a Hybrid Workplace
Elise Hu: Beauty is Personal and Political
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Michael Bungay Stanier: Build Brave Work Relationships
Stephanie Chandler: How to Get Your First Book Published
Natalie Lue: Finally Stop People Pleasing
Valerie Fridland: Use Bad English, Get Good Results
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