ATG 265: The Algorithm Doesn’t Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell

What happens when you set a goal for 20,000 followers in six months and hit half a million instead? Caitlin Campbell built a seven-figure coffee business in the public eye, navigating viral videos, negative comments, and sudden fame along the way. In this episode, Caitlin shares how she went from youth pastor to coffee entrepreneur, why video 2000 was the one that changed everything, and the mindset shift that helped her turn trolls into traction. We dive into the reality of building a business on social media, why she's deliberately not opening a brick-and-mortar shop yet, and what it's like when strangers hug you in coffee shops. If you've ever thought about turning your passion into a business or wondered how to stay consistent when the middle feels like a slog, this conversation is packed with practical wisdom. Plus, you'll discover why the algorithm doesn't care if people love you or hate you—it just wants engagement.

Order Caitlin's Coffee: streetbrew.ca

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