449: The Director’s Cut of My Book: A Fresh Look at ’You Are the Brand’

What if you could breathe new life into your book and connect with readers in a fresh, personal way? In this episode, I share a simple but powerful strategy I’ve started using: creating a “director’s cut” of your book.

This approach not only gives your book a second life but also doubles as a standout marketing strategy on YouTube. Tune in to hear why this works, how I approached it for You Are the Brand, and how you can easily create your own director’s cut.

What You’ll Learn:

• Why YouTube is the perfect platform for authors looking to connect with readers.
• What a director’s cut of your book is and how it can set you apart from other authors.
• How I created a personal, behind-the-scenes take on my book that resonated with my audience.
• Simple steps to create your own director’s cut video, even if you’re new to YouTube.
• How this strategy keeps your book relevant and boosts sales long after its release.

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