Mazen Aloul: How can SEO help small businesses grow (E17)

What comes to your mind when you think of SEO? Do you consider it a scam? Do you think it is dead? Do you think it cannot work for small businesses in Dubai? With such false ideas and thoughts, many businesses tend to overlook the need for SEO and completely focus on paid advertising only. While that can help you scale quicker, it also costs a lot of money, and in the longer run, relying on a few paid channels is a risky strategy. SEO often seems extremely technical and complicated. But if you keep basic principles in mind, you can't get wrong. "What businesses forget is that Google's main customer is the searcher and Google wants to deliver the relevant results for every search," says our guest in this episode of Dubai Business Podcast. If you start from there, you will never fall for things like stuffing your page with keywords, buying non-sense backlinks, etc. Mazen Aloul is a Founder of WebQuest SEO, whose main goal is to “demystify SEO” in the UAE. Mazen has put together a Business Owner’s Guide to SEO that you can find on his website and in this conversation, we will go through the main things you as business owners should consider when it comes to SEO in 2020. Mazen also shares with us some interesting tools that can up your SEO game. Tune in now! This episode includes: 12:50 min - Red flags: How to identify SEO scam 15:25 min - What can I do myself to improve SEO 22:05 min - How can small business work with content 27:00 min - Google wants to think like a human 28:00 min - Understand this and you will understand SEO