Erin Stephenson is founder and co-owner of a boutique lodging company. They have two brands that include the 3rd Street Flats and The Atticus Hotel, a luxury lifestyle hotel in downtown, wine-country, McMinnville, OR.
In these episodes, Erin highlights the intentional process that took her in-the-shower idea from idea to reality.
She and her partners were David in a sea of Goliaths!
From obtaining an SBA loan, to raising funds for the down payment, to creating a team of individuals who shined in their roles, to working together, to making massive, unavoidable cuts in their budget, see how the specific, detailed business plan that Erin wrote laid a foundation that carried the weight of all the obstacles that came their way.
The words of wisdom that Erin would write in the stars if she could are extractions from her personal and business life experience.
Her dreaming, planning, and scheming combined with her “doing” evidence what she believes——
that ideas that seem like, “that could never happen” can and do happen.
You just have to chase the idea. If it’s not going to work, prove that it’s not going to work, by working to make your idea reality. It’s the only way to know.
The Atticus Hotel is proof. It’s creation process was complete with the heartache that led to the frustration that led to the creativity that ultimately led to an incredible product!
There is a reason that USA Today named “The Atticus Hotel” as the top hotel in wine country and Trip Advisor names it as one of the top 25 hotels in America. Most importantly, there is a reason that guests write the reviews they do.
See photos of The Atticus Hotel on Instagram at the “The Ruthie Podcast” and then be sure to book your hotel stay in wine country. See, in person, how Erin and team leveraged the excitement of the community. It’s straight-up genius!
You can follow the link below to see one of the community challenges in the show notes.
Through her lifetime, Erin continues to involve herself in all kinds of philanthropic efforts as she is constantly working to give back to her community. Most recently she was nominated to be on Oregon Tourism Commission.
Remember to check out The Ruthie Podcast Song playlist on Spotify. Not only will you get to hear Dolly Pardon’s “9 to 5”…you’ll get to hear several other songs that speak to Erin’s journey in bringing the Atticus Hotel to life. And reach out to Erin if you would like an insider’s tour or if you would like to pick her brain about starting a hotel of your own.
Favorite Erin Quotes:
“You create the space and the Universe will fill it.”
“Everything is possible until you find out that it’s not and you’ve just got to chase it. The ideas that seem like ‘that could never happen,’ Well, you know what? Actually, it can and it does—if you just chase it. Don’t assume it won’t work. Prove it won’t work and then move on. Let it go and move on.”
“So every time we had to make one of those cuts, we just got creative…I think adversity bred creativity that gave us a better product on the other side.”
“The heartbreak over the piece of property that we didn’t get… led us to the frustration that led us to the one that we did [get].”
https://youtu.be/K7Jd9AJkKns
https://atticushotel.com/about-atticus-hotel/our-story/
Address Erin at: hello@atticushotel.com