Susan Etlinger, AI Analyst and Industry Watcher on Building Trust in AI

In this episode of “What If? So What?”, host Jim Hertzfeld talks with AI analyst and industry watcher Susan Etlinger about the true disruptive power of AI in today's rapidly evolving digital landscape. Susan, whose journey into technology began in the humanities, explains why adopting an AI-first mindset isn't simply about automation–it involves critically assessing when and how AI genuinely adds value. 

Jim and Susan explore the nuances of Generative and Agentic AI, offering insights to executives on how to integrate these technologies responsibly while preserving essential human judgment.  

Tune in to learn practical strategies for navigating AI’s opportunities and challenges and ensuring your organization remains competitive without compromising its human core. 

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