Fashion to Flower: Sackville & Co. is Changing the Way You Think About Weed

Founded by Lana Van Brunt and Hayley Dineen in 2018, New York-based cannabis lifestyle company and multidisciplinary product design and production studio ⁠Sackville & Co.⁠ stood out for its eye-catching accessories ⁠shiny gilded grinder⁠ and ⁠sleek joint carrying case⁠ fit for the stiletto stoner crowd.

Both carrying an impressive pedigree in design and fashion, the move into cannabis lifestyle seemed like a natural fit. Van Brunt, the former Director of Experiential Marketing, Head Talent Buyer and Director of Business Operations at VICE Media, and Dineen, who worked in product design and development for luxury brands through the United Nations ethical fashion program to create programs for Vivienne Westwood, Stella McCartney, and Karen Walker, brought a new vision to cannabis where users no longer needed to sacrifice form for function.

Since then, the company has grown exponentially, exposing cannabis culture to a new generation of consumers thanks to collaborations with Wu-Tang’s GZA and streetwear brands like ⁠Sundae School⁠ and ⁠Carrots Carrots⁠ that sell out almost instantly at each drop—but also a ⁠more mainstream, older demographic⁠ gravitating towards the plant.

While the growing number of beautifully crafted smokeable objets d’art have helped to normalize, destigmatize, and ease consumers’ apprehensions about dipping into world of weed, the road to success hasn’t always been easy. In fact, Van Brunt and Dineen almost lost the company.

Today, they join the podcast to share their insights on the chaotic New York market, the changing face and culture of cannabis, and Sackville’s triumphant comeback story.