If I Were Starting My Business Today: 8 Steps I’d Take (and the Mistakes I’d Avoid)

In this week’s episode, Gabrielle shares the exact steps, mindset shifts, and lessons she would follow if she were starting her business today. After nearly a decade in entrepreneurship and seven years running Scout’s Agency, the leading agency getting women booked as guests on podcasts, Gabrielle breaks down the tools, frameworks, and philosophies that have truly moved the needle.

From business models to mindset rituals, profit strategy to sales mastery, this episode is packed with practical advice and personal truth for any entrepreneur, whether you’re just starting out or looking to realign and refine.

Referenced in this Episode:

Books:

• $100M Offers by Alex Hormozi
• Building a StoryBrand by Donald Miller
• 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
• Profit First by Mike Michalowicz
• The War of Art by Steven Pressfield
• The Emotional Entrepreneur by Gabrielle Scout

Apps & Tools:

• The Activations App (by Mimi Bouchard)

Podcasts Mentioned:

• The Ed Mylett Show
• Aspire with Emma Grede
• The Skinny Confidential Him & Her Podcast
• 
  

Key Takeaways:

• Choose your business model wisely: service, product, content, or investment-based...each has its own “hard.”
• Focus on profits over revenue. Cash flow and margins matter more than top-line vanity metrics.
• Create an irresistible offer before worrying about branding or marketing.
• Prioritize mindset work as much as strategy—entrepreneurship is emotional.
• Master sales (it’s the heartbeat of your business).
• Build community...find and hold close your entrepreneur friends.
• Prepare for hard seasons in business; they’re inevitable.
• Ask yourself the real question: Do you actually want to be an entrepreneur?

🎙️ Connect with Gabrielle Scout:

Instagram — @gabriellescoutmaio

Learn more — www.scoutsagency.com

Subscribe to the newsletter — REVUE

Advertising Inquiries: https://redcircle.com/brands