Overcoming Healthcare Marketing Challenges for Stigmatized Conditions: Inside Oar Health’s Strategic Playbook

What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results? In this week’s episode, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). They discuss building credibility, reducing stigma, leveraging behavioral insights, and optimizing campaigns for engagement and retention.