BONUS EPISODE: Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | #923

In this bonus episode, Joe Downs returns to share deeper insights into the operations, trends, and future of self-storage investing. He covers hybrid management models, the role of AI in streamlining customer service, and his approach to sourcing and funding deals. Joe also highlights how the ongoing housing shortage is boosting demand for storage and why younger generations are driving industry growth. The episode wraps with practical advice for investors eyeing opportunities in this evolving asset class. 

Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.

In this episode:

• Exploring hybrid management models in self-storage operations
• Leveraging AI-driven call centers to improve efficiency and service
• How Joe Downs sources deals and stays ahead of market trends
• Creative funding strategies for storage acquisitions at any investment level
• The connection between the housing shortage and rising storage demand
• Demographic trends fueling continued growth in the self-storage industry
• Joe Downs shares expert advice on the future of storage and smart investing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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