SEO to GEO: How AI Is Transforming Search & Visibility with Peter Kalanda 🚀🌐

📌 Episode Overview:

Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.

🧠 What You’ll Learn:

• The difference between SEO, GEO, and AEO—and why it matters now

• How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior

• What technical fundamentals still matter for AI-era visibility

• Why authentic content beats machine-generated fluff

• How AI agents are being developed for real marketing workflows

• Predictions on where AI search and advertising are headed next

• Practical tools and metrics marketers should track during this transition

  
  

👤 Featured Guest:

Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.

Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/

✨ Episode Highlights:

• What do we call it now? SEO? GEO? AEO?

• How LLMs are evolving faster than marketers expected

• Building custom AI agents for analytics & reporting

• Why technical fundamentals still matter for AI search

• Writing content that humans and LLMs trust

• Using Google Search Console & FAQs strategically

• Reddit, reviews & the rise of authentic UGC

• Will LLMs introduce advertising?

• Why the human-in-the-loop still matters

• Differences between ChatGPT, Perplexity & others

• AI-generated images & creative tools

• Key metrics marketers should focus on

• The growing power of video in AI-era discovery
  

🔗 Connect & Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/

Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/

If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!

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