Episode 302 - Blair Lancer & Daniela De Los Santos Using Skin Science to Build Community for Lancer Skincare

A true power duo: Blair Lancer, CMO, and Daniela De Los Santos, Global Education Director from Lancer Skincare. Together they share what it takes to grow a family-founded, dermatologist-led brand in a world where trust is everything, education cuts through noise, and community is built one conversation at a time.

Daniela brings the brand to life on QVC, where she treats the camera like a one-on-one appointment, translating ingredients, claims, and routines in a way that feels like chatting with your mom or best friend. She also reflects on her own path, from dreaming of becoming a lawyer to earning her esthetics license, and why that “first step” opened doors she never could have predicted. Her message is clear: the esthetics career path is bigger than the treatment room, and experts are more valuable than ever in a skincare landscape crowded with misinformation.

Blair grew up around the brand and originally envisioned a future in fashion, even studying it at NYU. But a pivot into beauty led her back to the family business and into leadership. She opens up about becoming a face of the brand on social media over the last year, learning to embrace visibility, and even finding value in the occasional critical comment. For Blair, community building is not a buzzword. It is the rare opportunity to speak directly to the customer and earn trust in real time.

The heart of their “power duo” dynamic is simple: trust, transparency, and the willingness to push each other to execute. They talk candidly about leadership without micromanagement, the fine line between managing and hovering, and how feedback and accountability can be motivating when it comes from real expertise and mutual respect. They also share how they manage stress in demanding roles, from quiet resets and solo walks to staying grounded by asking better questions instead of catastrophizing.

The episode closes with a fun skin-science game, “Hyperpigmentation or Hype,” and a product spotlight on Lancer’s Gravity Dark Spot Correcting Serum, diving into what really causes discoloration and why consistency matters more than price tags when it comes to results. To check out any of the products discussed in today's episode head to lancerskincare.com.