On Day 3 of our Live Watch the Women broadcasts from Kona, Sara and Kelly welcome USAT CEO, Victoria Brumfield to the podcast to discuss the many opportunities this World Championship awards to women and increasing numbers in the sport at large.
"By creating opportunity, you create demand," says Brumfield, and having over 2000 women race on the Big Island elevates triathlon because it creates more pathways to racing on bigger stages. In addition, it gives female businesses better opportunities to talk directly to their consumers and create more intimate communication.
Today, IRONMAN CEO, Andrew Messick, also shares why they made the decision to split the World Championships into two days and how the sport is rebounding from the pandemic.
Watch The Women Giveaway: Enter the Watch The Women Giveaway for a chance to win a prize pack from Feisty & our sponsors worth USD $1,700+
Special Thanks to our Watch the Women Sponsors:
Bonk Breaker: Go to bonkbreaker.com/feistybox to order the limited edition Feisty Fueled Box containing $40 worth of our favorite products from Bonk Breaker and SaltStick for only $30. You can also get 20% off at bonkbreaker.com and saltstick.com using the code FEISTY.
PILLAR Performance: Go to TheFeed.com/pillar and use code FEISTY for 15% off your order. If you are outside the US, head to pillarperformance.shop and use the same code FEISTY.
Orca: Use the code IRONWOMEN15 for 15% off at www.orca.com/
Coeur: Use the code OURDAY for 15% off at https://www.coeursports.com/
Wahoo: Shop the ELEMNT RIVAL GPS Watch & ELEMNT BOLT Bike computer
IronWomen - Beginner's Mindset with Haley and Alyssa
If We Were Riding - If You See It, You Can Be It (#288)
IronWomen - Fueling to Thrive with Scott Tindal
If We Were Riding - Actual Advice for the Class of 2024 (#287)
IronWomen - The Journey to the Top with Lotte Wilms
If We Were Riding - Taylor Does What Taylor Does (#286)
IronWomen - Motherhood as a Pro with Kayla Pokorny and Lara Gruden
If We Were Riding - Washed Up Pros (#285)
IronWomen - Achieving Balance with Meg Dirito
If We Were Riding - Race Issues are Bigger in Texas (#284)
IronWomen - On a Mission with Anna Bergsten
If We Were Riding - Let's Hear All The Juice (#283)
IronWomen - Ironman Texas Preview with Natasha Van Der Merwe
If We Were Riding - Itsy Bitsy Teeny Weenie Team USA Bikini(#282)
IronWomen - T100 Singapore Recap with Haley and Alyssa
If We Were Riding - Who You Calling a Hobby Jogger?! (#281)
IronWomen - T100 Singapore Preview with Kelly O'Mara
If We Were Riding - Who Actually Got Into Oceanside?!(#280)
IronWomen - Persistently Pursuing Passions with Laura Mathews
If We Were Riding - The "Pick Me" Girls Episode (#279)
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