Evie Tavares: Finding A Voice That Feels Like Your Own

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What happens when you leave corporate to find freedom—but end up hustling harder than ever?

In this episode of Anxiously Ambitious, I’m joined by Evie Tavares, a copywriter, brand photographer, and creative marketing expert who helps entrepreneurs sell with empathy and show up in a way that feels true.

After walking away from a decade in banking during her second maternity leave, Evie set out to build a business on her terms. But like many of us, she found herself repeating old patterns—working late, missing moments, and carrying the guilt she thought she left behind.

We explore what it really means to build something sustainable, how to show up without burning out, and why empathy might just be your best marketing tool.

In this episode, we explore:
– The subtle ways we recreate hustle culture in our own businesses—and how to shift
– How Evie found her way back to real freedom (and why it took nearly 3 years)
– What empathy-led copywriting actually looks like—and why it works
– The power of showing up before you feel confident
– Sharing your story online without overexposing yourself
– Why your “ordinary” life might be your most powerful brand asset

Guest Bio:
Evie Tavares is a copywriter and brand photographer helping entrepreneurs market themselves with empathy, clarity, and heart. She’s a mom of two, a former banker turned creative, and passionate about helping others build aligned, human-first businesses.

Connect with Evie:
Instagram: @evietavaresbranding
Website: https://www.evietavaresbranding.ca

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