Thinking About Rebranding Your Podcast? Here’s 5 Things You Need to Know (#74)

Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.

If rebranding has been at the front of your mind, trust me...you're not alone. And if a new name will better serve your purpose, it makes sense to pull the trigger now.

In this episode of Podcasting Strategy Simplified, I'm going to share my story of why I changed the direction of this podcast (from a name standpoint, anyway), as well as five important things you should know if you're thinking of doing the same.

When you're done with this episode, you'll know:

✅ Why continuing to build content around a name that doesn't connect makes no sense

✅ How to overcome the "sunk cost fallacy" built into your podcast name

✅ Prepping your show for maximum discoverability

✅ Why communicating with your audience is critical to your rebrand initiatives

Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!

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MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

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