SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker

Today I'm joined by the creator of the Product Launch Formula and online product launch expert, Jeff Walker. We talk about how he relaunched his book "Launch" and also break down:
-Why he decided to relaunch the book
-Why he switched publishers as part of his relaunch (and how this led to him losing all of his reviews)
-The writing process he followed to write the Updated & Expanded version of his book
-How the relaunch was different from the original launch
-Why he's following the 1 year launch with his book...and why he recorded the audiobook himself this time around
-and so much more!

If you're thinking about relaunching your book...or you're looking to learn how to use the Product Launch Formula to launch your book, you don't want to miss this episode!!