Breaking up with mockups: Filip Skrzesinski on Subframe’s real-time design with code

In this episode of Technically Speaking: AI Builders, I sit down with Filip Skrzesinski, co-founder of Subframe, the UI design tool built for the AI era.

Subframe isn’t just another no-code platform or AI playground. It’s a visual way to build production-ready software, allowing designers and non-technical teammates to collaborate directly with engineers using code-native components, real-time prototyping, and AI-assisted workflows. Filip calls it “design with code.”

We unpack what it really means to bridge the gap between design and development, the philosophical shift away from static mockups, and how Subframe puts creative control back into the hands of full product teams. We also get into:

* Why designers should think more like engineers (and vice versa)

* How AI becomes a co-creator, not a replacement

* What makes a good design system “trainable” for AI

* Why stress-testing components in Subframe feels like building your own mini design tool

* What it looks like when prototyping and production merge

If you’re a designer, builder, or curious product leader navigating the messy middle of AI and UI, this episode offers practical insights, creative inspiration, and a glimpse into the future of design tools.

Learn more at subframe.com

Timestamps

00:00 Filip Skrzesinski x Harrison Wheeler: AI Product Builders Series

00:25 Introduction

02:56 Where Subframe sits in the product development process

06:02 The origin story

10:39 The ideal customer profile

21:13 What makes Subframe stand out?

27:11 Where a designers job starts

30:15 Examples of how people are using the platform

34:51 How to get started within minutes

37:26 How organizations can embrace

40:18 Closing and whats next

Mentions

* Subframe.com — Official website

* Filip Skrzesinski on LinkedIn

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Technically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role.

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