3 - Why Audio Builds Trust Faster Than Text

Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?

When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.

In this episode, I break down why audio does more pre-selling than any case study ever could.

About and Support

Written, edited, and hosted by Jen deHaan.

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About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.