Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392

2026-02-13

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Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind. Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand. From growing a Slack group into real-life events, to keeping engagement high as the community scales, to figuring out when (and how) to start charging, Chanel shares the behind-...

Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind.

Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand.

From growing a Slack group into real-life events, to keeping engagement high as the community scales, to figuring out when (and how) to start charging, Chanel shares the behind-the-scenes playbook for building something people genuinely want to belong to.

They also dive into why community is an owned channel, what makes events actually valuable, and why the future of Marketing is human connection - both online and IRL.

If you’re a marketer who wants to build deeper relationships, stronger networks, and a brand people rally around, this is the episode for YOU.

https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Chanel:

LinkedIn: https://www.linkedin.com/in/chanel-clark/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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