220: Feedback Is A Gift: Mastering Communication in Your Pet Business

2026-01-24

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How many times have you corrected the same mistake this month? What if a 3-minute coaching conversation could stop it from happening again and actually make your team stronger? Amy Castro, communication and leadership expert who's been training pet business owners at Global Pet Expo and beyond, shares why communication skills matter just as much as knowing pet nutrition and behavior - and how the right words can cut the drama, stop the misunderstandings, and make your standards stick. She shares: ⭐ H...

How many times have you corrected the same mistake this month? What if a 3-minute coaching conversation could stop it from happening again and actually make your team stronger?

Amy Castro, communication and leadership expert who's been training pet business owners at Global Pet Expo and beyond, shares why communication skills matter just as much as knowing pet nutrition and behavior - and how the right words can cut the drama, stop the misunderstandings, and make your standards stick.

She shares:

⭐ How a 3-minute conversation now prevents the same mistake from happening 12 more times this month

⭐ You can't coach what isn't clear - and how to limit misunderstandings with your team

⭐ How the correct feedback is a gift, not a punishment

⭐ The way coaching helps you keep good people

Plus, hear Amy's personal journey from Air Force public relations officer to discovering her love for coaching communication and teams!

Whether you've employed 300+ people like Candace or you're managing your first team member, this episode proves that becoming a better communicator transforms EVERYTHING in your pet business.

ABOUT AMY CASTRO President, Triad Communication, LLC

Amy Castro is a communication and leadership expert who helps pet business owners lead teams that actually listen, communicate with customers without the constant back-and-forth, and run calmer, more profitable operations. She's a regular education presenter at Global Pet Expo, and she's all about practical tools that cut the drama, stop the misunderstandings, and make your standards stick, without burning out the people doing the work.

Amy is also the host of The Pet Parent Hotline and a longtime rescue leader, so she brings a real pet industry lens and a zero-fluff approach to everything she teaches.

Her background includes serving as an Air Force officer in public relations and earning a master's degree in human communication theory, where she had a lightbulb moment realizing that communication skills are like a toolbox full of tools - the more tools you have, the more choices you have in the moment. A carpenter can't build a house with just a hammer, and you can't handle every conversation with the same default style either.

She took that lesson forward into everything she did next, leading as an Air Force officer, then spending 20+ years training leaders and teams, and working in the pet world where emotions run high and conversations can go sideways fast. The more tools you have, the calmer you stay, the clearer you get, and the better your outcomes are, at work and in every relationship.

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