Today's episode is one for the books! Host Dorothy Collier moderates Pro Panel: Market Booths, hosted by Creative Works & Tuesdays Together. Panelists Sarah Baumann of Signet Sealed, Josh Samuels of EllaJude, Samilia Colar ofTextyle, & Mary Claire White of Falling into Place share their wealth of knowledge on the nitty gritty of craft festivals and what it takes from A to Z. They discuss application tips and tricks when trying to get into juried shows, on why applying early to shows matters, how to prepare your product before the show and how to display it within your booth once at the art fair, how to sell to customers and so much more!
$15 e-book on how to sell at shows
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On Today's Show:
(5:00) Dan with Creative Works, Conference in October
(10:00) Introductions, how many shows the panel does a year, and first mishaps
(22:00) Application process and finding shows
(26:00) Zapplication
(28:00) Sourcebook
(32:00) How do you prepare your products for a show?
(38:00) packaging, giveaways, and pricing
(41:00) What's in your show bag?
(43:00) What goes into building your booth?
(51:00) Falling Into Place Displays
(55:00) Booth signage and booth placement
(1:05:00) Why "I'll be back..." is a lie
(1:06:00) What is your sales approach when people come into your booth?
(1:14:00) show specials
(1:18:00) e-book on how to sell at shows
(1:18:00) Renegade Pinterest board
(1:19:00) show insurance, collecting sales tax
(1:27:00) Southern Artist Facebook group
(1:30:00) "Spilling out" of your booth
(1:32:00) taking payment on the phone vs. ipad
(1:35:00) setting up inventory in Square
(1:36:00) sources for packaging - ULine, Clear Bags, Nashville Wraps, Bags Unlimited, Planet Packaging in Memphis, Papermark
(1:38:00) price points that sell, your prices in regards to wholesale, undercutting your competition
(1:42:00) Have you ever run into theft?
(1:44:00) Bringing animals to festivals
(1:47:00) brand identity
(1:51:00) Where do you sit in the booth?
(1:54:00) network issues when taking credit cards
(1:56:00) how much product do you put out?
(1:58:00) admission ticket to get in to shows vs. free to general public shows
S3 Episode 81 - PC Summit - Thomas Evans
S3 Episode 80 - PC Summit - The Hive Collective
079 - PC Summit - Rachael Boer Photography
78 - PC Summit - Sara Trail of Social Justice Sewing Academy
077 - Meg Sutton - Belle & Union Co. on the Wholesale Stationery Industry, Growing into Brick & Mortar, & Pivoting Your Design Aesthetic
076 - Dionne Woods of The Turquoise Iris on Furniture Artistry, Facebook Lives, & Being Vulnerable
075 - Kate Waldo & Co. of The Organized Influencer Academy on Systems and Tools for Streamlining
074 - Jennie Lou Tucker, Fine Artist on Live Event Painting
073 - Whitney Winkler Art on Painting for Festivals, Sharing Stories on Instagram, & Collaborating with Creatives
072 - Kimberly Sundt on Customer Experience, Vision Boards, & Bringing Value to your Customers
071 - Linda Steele, James Dukes, Edward Newby and Brad W. Moritz on Mentorships and Mastermind Groups
070 - Kat Popova, painter, founder of Create Magazine, & Art & Cocktails Podcast on Having Many Creative Endeavors, Building Community, & Giving Yourself Grace
069 - Amy Kinslow - Southern Fried Design Barn on Working with Wholesale Reps, Selling at Craft & Barn Markets, & Building a Product Line
068 - Jess Franks, Fine Artist on Layering Acrylic, Working with Minted, & Colorful Collections
067 - Kimberly Zukley, Fine Artist, on Expanding Upon Your Niche, Exploring Mediums, & Growing Organically
066 - Kristin Malone, Artist & Shop Owner of Home Malone on Brick & Mortar, Expanding Locations, & Customer Communication
S2 Ep 65 - Arrow at Overton, a One-Roof Creative District in the Heart of Memphis with CoFounders Abby Phillips & Dorothy Collier
064 - Amy Smith of The Joy Junkie on Standing Up for Yourself, How to Say No, & Build Effective Boundaries
063 - Sarah Hartley, Editor in Chief of Holl and Lane Magazine on Telling Your Story, Building Community on Vulnerability, & Being a Work from Home Mama
062 - Positively Creative Summit pt. 4 of 4 - Elizabeth Heiskell of The Debutante Farmer, The Today Show Contributor
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