UP526 Nikki Doucet has the most interesting job in British sport

Nikki Doucet has the most interesting job in British sport and one of the most difficult. Certainly, everyone in the sports business has an opinion on what the CEO of WSL Football should do to capitalise on the potential of women's professional football in England. 

The role wrestles with many of the conflicts and trade offs currently at play across the sports business - open vs closed leagues, sport as entertainment, the anti-DEI lobby vs progressives culture wars, the changing definition of a sports fan in the digital platform era, the role of private investment in leagues and teams. The tenure of her job may be a few years, but the decisions taken will have a disproportionately large impact on women's football for a generation. Some want her to go quicker, to bring in private equity and blow it up. Others want her to focus on the long term, and build with the entire pyramid of women's football in mind. 

But what does Nikki Doucet think?

Listen to find out.

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.

Sid Lee Sport is the fame-making creative and sponsorship agency for brands in sport. Through exceptional creativity, deep sponsorship expertise, and flawless on-site delivery, they help brands, sponsors, and rightsholders unlock their full potential in sport - most recently picking up a Leaders Sports Award for their work with Lidl at UEFA EURO 2024.

Everything they do is driven by a culture of effectiveness - because in sport, performance matters. Not just on the pitch, but in the work too. So whether you want to build buzz, connect with audiences, or do something that actually cuts through, Sid Lee Sport knows how.

Visit sidleesport.com 

Sid Lee Sport - where brands become champions.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 500 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.