Guest: Bo Watson & Shannon Shuskey (In the Zone Mental Training, Authors In the Zone Secrets)
Host: Jeff Pelizzaro
Episode Number: 371
Podcast: The 18STRONG Podcast
Partners: Linksoul, 1stPhorm
Join us as we explore the intricate dance between the mind and the golf swing with mental training experts Bo Watson and Shannon Shuskey of In the Zone Mental Training. Together, we unravel the significant impact of mental coaching in conjunction with golf instruction. Hear about Bo’s personal struggles with golf and the pivotal role Shannon’s expertise played in not just refining his game, but transforming the way he—and any golfer—can harness the power of visualization. From the tee box to the final putt, this conversation is a treasure trove for those looking to elevate their mental game and savor the joy of golf like never before.
Listen in as we discuss the transformative power of mindset in sports performance. Shannon opens up about his journey from anxiety-ridden to confident, culminating in becoming a national champion speed skater, and how that mental shift can be equally effective on the golf course. Skepticism meets evidence when Bo applies a custom mental trigger, leading to astonishing improvements in his game after a two-year break. This dialogue will leave you pondering the potential for mental techniques to revolutionize sports and how a single change in perception can be a game-changer.
We round out our conversation with an insightful look into mental imagery’s role in sports performance and technique, the concept of ‘caveman golf’ for achieving flow, and the psychological intricacies unique to golf. Discover how legends like Tiger Woods and Sam Snead leverage mental imagery to perform under pressure and how these techniques can empower you to reset mentally on the course. As Bo and Shannon share their book insights and their passion for the game, this episode is not just a lesson in golf—it’s an invitation to transform how you approach every shot, mentally and emotionally.
Bo and Shannon’s BackgroundBo is the Co-Founder of In The Zone Mental Training and Co-Author of the new book called In The Zone Secrets. He has been a host of 2 Consistent Golf Summits and the Road2TheTour Golf Summit, which collectively drew over 20,000 registered attendees. These Summits featured some of the world’s best coaches such as Sean Foley, James Sieckmann, David Orr, Mark Broadie, Scott Fawcett, Nick Clearwater, Dr. Kwon, Andrew Rice, and many others. The primary purpose behind these summits was to help golfers shortcut their path to consistent golf!
Shannon was the Operations Manager of the largest Golds Gym on East Coast and Mental Performance Mastery Coach for 20 years, Sports Performance Specialist for 30 years, specifically working in the sport of speed skating, coaching hundreds of high level athletes in including several Olympic qualifiers and medalists. It was Shannon’s mental training techniques that helped his athletes achieve such high levels that intrigued Bo to try them on himself for golf. The success of this “experiment” led to the partnership that is now the helping golfers all over the world shoot their lowest scores ever.
Bo and Shannon’s mission is to help 100,000 golfers shoot their new lifetime low rounds. They currently work with Tour Players, College Golfers, and the everyday golfer who wants to play their best golf yet!
Main Topics(00:03) The Mental Edge
Mental coaching and visualization can enhance golf performance and enjoyment, discussed by In the Zone Mental Training.
(11:06) Triggering Performance Excellence
Transformational journey in sports performance, from anxiety to confidence, using custom triggers to improve without practice.
(21:45) Mental Imagery in Sports Performance
Nature’s mental imagery in sports includes basic visual and kinesthetic techniques for skill acquisition and muscle memory.
(29:02) The Power of Caveman Golf
Nature’s “caveman golf” focuses on target and flow, contrasting with pursuit of perfect swing. Psychological aspects and influence of Alex Morrison also discussed.
(36:26) Mental Imagery in Golf Techniques
Exploring mental techniques of top golfers like Tiger Woods, importance of protein for athletes, and power of positive mindset in golf.
(47:14) Mental Imagery and Performance Enhancement
Mental approaches in golf, interest-curiosity mindset, anxiety and reward value, “ball reset” technique, positive self-talk and imagery, Sam Snead’s success.
(59:00) Golf Book and Course Recommendations
Bo and Shannon share insights from their book, discuss impactful books and dream golf foursomes, and recommend inspiring social media accounts.
Follow Bo Watson & Shannon ShuskeyWebsite: IntheZonementalTraining.com
Book: InthezoneSecrets.com
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0:00:04 – Jeff Pelizzaro
the 18STRONG podcast, episode number 371, with bo watson and shannon Shushkey of in the zone mental training. What’s up, guys? Welcome back to the 18STRONG Podcast, where we’re here to help you build a stronger game, because we believe every golfer deserves to play better, longer. In this episode we have Bo Watson and Shannon Shushkey, the creators of the In the Zone mental training and the authors of the recent book In the Zone Secrets. And today’s episode is awesome because we’ve got the mental side, we’ve got the golf side. Bo’s background is in golf instruction and is a high level golf coach and went through a period of time where he was a little frustrated with the game, ended up actually leaving the industry. But when he met Shannon Shushkey, who is a mental game coach, performance coach, but really his background is in speed skating and working with speed skaters, but learned how to teach them and work with them on getting in the zone, when the two paths crossed, they started to figure out that this could be a game changer for the game of golf. So in this episode we go deep into visualization and what it looks like to really visualize to help your performance on the golf course, what it looks like when you step on the tee box and what that mental rehearsal and work really should look like and ends up looking like if you’re going to shoot lower scores. We also talk about how you can accelerate swing changes. Often we hear that when you’re working on the mental game, should you be looking at the shot or should you be looking at what your body’s doing? So we talk about how working on your mental game and your visualization can actually help accelerate your swing changes and how you can drop your scores without physical practice. So we’re going to go into depth on controlling the images that you see, controlling your emotions out on the course and ultimately enjoying the game even more. You’re going to really enjoy this episode with Bo and Shannon.
Our partners over at Link Soul have been providing us with the best apparel for both on the course and off the course, from polos to t-shirts like the one I have on right now. Everything that they have is meant to be worn from the golf course to wherever you’re going next, whether that be casual, whether that be to the beach there’s all different options over there. So go to 18strong.com slash Linksoul. You’ll get 20% off of anything in your cart over on Linksoul’s website. So again, 18strong.com slash Linksoul for our favorite brand of apparel for anything on the golf course and off. Now let’s get to this week’s interview. Brand of apparel for anything on the golf course and off. Now let’s get to this week’s interview Bo Watson, shannon.
0:02:51 – Bo Watson
Shushkey, welcome to the 18STRONG Podcast.
0:02:54 – Shannon Shuskey
Thanks for having us. Yeah, thanks for having us. This is exciting.
0:02:56 – Jeff Pelizzaro
Absolutely. This is going to be an exciting one for me and our 18STRONG crew. I know, bo, I kind of heard of you guys through your connection with Carl Morris and being on Carl’s show and Carl’s one of our favorites over here at 18STRONG and you guys did a great episode with him that I’m also going to encourage everybody to listen to and we’ll put that in the show notes. So I know that just by listening to that episode going through your book, the philosophies are so aligned with what we believe here at 18STRONG, just as far as the intention of the game is really for us to really enjoy it. And I think that you know, obviously by playing better you enjoy it more. But you guys go so much into the idea that you know putting this intention into playing better allows you to really enjoy the game more. And it’s about even bigger things than the game too.
So first of all I just want to kind of preface that to our audience that they’re in for quite a ride here with you guys. I would love to start out with and, bo, I’ll kind of throw this at you I’d love for you to start out with a little bit of the background of how you two met because I think the story of your connection and where you were mentally in your career and everything, bo, is really crucial to the story. And then how Shannon came in.
0:04:10 – Bo Watson
Yeah, it’s always a funny story to tell, because where I was is where I think a lot of people are kind of in their game right now or have been at some point in their golfing journey and so kind of give a little bit of a context behind that. In 2016, I actually stepped away from the game Like I closed down my golf school. I was a very successful golf coach up to that point. I’ve been blessed to learn over some of the best in the game. You know the who’s who, so to speak, and mainly that’s because of my relationship with David, or those of you of you that aren’t familiar with David Orr. David’s considered the best putting coach in the world. Him and Phil Kenyon are kind of battling neck and neck for that title. But the thing is, because of that relationship, because I was at school at Campbell and I fell in love with teaching a game, I left school, opened my own golf school and I’m having a lot of success. But the problem was, as a coach, I’m a type, a type personality. Every person that comes and sees me I want to help and, you know, kind of give you some background on our track record. We were averaging 4.7 shots dropped across handicaps, uh, for every student that we worked with, on average in about a six month time span. So we were doing a little bit better than the industry average at the time. You know, golf Tech prides themselves on seven strokes in a year. We’re doing a little bit better than them. So I kind of like to say that and rub that a little bit in the Clearwater space a little bit. But the thing is, at the end of the day I still had, you know, a few students coming to me and I couldn’t help them. And the ones that I couldn’t help, jeff, were the ones that were like hey, bo, why is it that I always start terribly on the front side but then I play amazing on the back? And it could be vice versa. I mean it could be. You know, they play really well, shoot like 36, 37, 35 on the front, and then they go to the backside and shoot 46, 48. And you know, some of them would have this trouble of getting to this one hole and it’s a negative habit loop and that’s like no matter what they do, they always hit in the water. And it was those kind of students I didn’t have an answer for and I’ll tell you.
It came to a head in september 2016. I’ll never forget it. It’s september, it’s late in the evening, he’s my last lesson of the night and we we basically had an honest conversation where I said you know what? I can’t help you and the the interesting thing about this one particular student was that, on paper, strokes gain data. When we go out and be playing lessons together, we go out and play a few holes, the data is showing that he should be in the 70s and even on top of that when we do lessons and we’re working on his game ball striking wise, this guy should be a low, single digit handicapper. But the issue was, when you go and play in tournaments, it would be high 80s, low 90s every time he goes out and plays and I, finally, I just I don’t have an answer and we decided to part ways.
I got fired that evening and, uh, that was like the final straw for me because it finally came to head, where I was so frustrated, not only not being able to help my students, but the biggest reason was because, personally, as a player, I still had yet to overcome these obstacles in my own game, and then I, when I left that evening, I shut down the golf school. I started putting out resumes and I started applying to different jobs, and then I left the game of golf for good and had no intention of ever coming back into the game until two years later. I meet this guy, shannon Shushkey, at a dinner one night. And then, you know, I got to say and be honest, my game changed, but then my life also changed as a result of it.
0:07:52 – Jeff Pelizzaro
And that’s why I’m now here and loving what I do on a daily basis. So, Shannon, if you could kind of pick up where you met Bo.
0:08:02 – Shannon Shuskey
I know you guys went out to dinner, I believe, and it had nothing to do with golf, right? No, absolutely. I was over the ministry team at our church and I was leading prayer class and he was wanting to be on the ministry team and stuff like that, and so I wanted to go out just to get to know him. And what’s crazy is you can’t make this up he was working at a place where I just quit, probably about two years prior to that or a year prior to that, and so I was like, okay, this is first and foremost. That’s uncanny, you know, but you can’t make up the story of how we met and because, once we got there and at the restaurant we were eating and with how, everything, we didn’t even get to know each other. I was sharing with him the things that I’ve experienced when it comes to speed skating and being able to trigger my body to get in the zone on demand at the flip of the switch, and he was like there’s no way. And I was explaining to him where I was in my speed skating, how it literally transformed me as a competitor.
Um, for example, what happened with me was, um, my background. I played soccer, played semi-pro, so I was pretty fast with shoes on, but then you put skates on. What in the world was going on? It’s a different monster that was out there, and I was getting last off the starting line, um, every single time. Now, here’s the thing the team that I skated for we had 22 national champions in the prospective age group, so it was kind of like me going out against a who’s who I was like a 30-year-old, you know, going against these kids, however, and so I’m getting last off the starting line in practice, not just in practice, but at meets and everything like that.
But I knew that there was a mental disconnect, because whenever we were playing around and we’d have our shoes on or whatnot and we would race, I would beat them hands down, hands down. So I knew it’s just like in golf. You know how often um, you did, does your listeners and everybody’s listening this podcast, for example. You know you can play lights out on the golf range, but yeah, when it comes time to any kind of pressured situation or just going out to the golf course, the change in atmosphere, the environment and stuff like that, and it’s like, okay, where did my game go? That’s what was going on with me and so I was getting mental reps in and literally after I figured out with this concept and this system that I developed, literally within one month I started beating. I would say I was probably getting about halfway through off the starting line and then, within a little over a month, I was winning every single start. And then a month and a half I was winning every start, not just practice, but at meets.
And then there was a huge shift, even like literally my I was not nervous before any race. That changed. I was going in more confident and as a result of that, on top of that and it was like, okay, a name is, is just a name. But when I stepped up to the stop of mel, whether this is true or not, a name is just a name but mentally, going up to the starting line, I knew that I was the one to beat. Now, whether that was true or not, I mean I would race world champions knowing that I wasn’t, you know, on the same level as them, but mentally, a whole shift.
And so I’m sharing with Bo on this system I literally the whole, I mean probably an hour and a half and I’m sharing with him how to trigger his body and stuff like that.
Now his reaction was not what I thought was going to happen, because he was laughing at me. He was like there’s no way, you can’t do this, not for the game of golf. And then he’s laughing. He’s like I’m going to go out and I’m going to prove you wrong, right? And so then I was like, well, I pulled out my phone and I started showing him a few things. But now I’m going to transition. I went, you know, uh oh and by the way, not just, not just me when it starts either becoming national champion and breaking the record in speed skating, and so that was a huge game ship game changer for me. But then I’ll let uh both kind of finish the story on what happened the rest of that night and then the next two months yeah, I’ll see what everybody is is probably thinking right now at this point, and that is this is totally full of crap.
0:12:52 – Bo Watson
and that’s what I said to shannon that night when he said, you know, I wasn’t able to get my speed skaters or trick their bodies in the zone down. To get some context for you guys, he had coached 142 national champions, eight world champions, two Olympic medalists. Now that’s a hall of fame resume. And that’s what prompted me to be like well, that’s amazing, like what did you do? And then that’s when he dropped the bomb on me, so to speak, and he said I was able to get my speed skater stricter by his end his own and I I literally laughed, and I still laugh because I feel like there is absolutely no way this could be true. Because I said look, from my own experience, you know, when I struggled in high school and when I started, you know doing everything under the sun like getting, you know, training days, reading all the books and living on Golf Channel Academy Live and I’m trying to do everything I can to get the edge in my own swing. You know, again, kind of falling into the trap of the search for the perfect swing and unfortunately that made me worse and then, as a result, it sidetracked me to a point where I thought everything was mental. So I read all the mental game books out there and you name it, I read it and I read those outside of the game of golf. And I said, shannon, you realize that sports psychologists and these authors have all said what the zone looks like, but nobody has ever found a step-by-step process on how to get there. And you’re telling me that you figured that process out. And he said yes, and I said I still don’t believe you.
And it was at that point when Shannon said earlier, he pulled out his phone and he starts like going through and he’s finding these text messages of all of his world champions, the Olympic medalist that he coached and these other national record holders, and they’re all saying the same thing Jeff, custom trigger, custom trigger, custom trigger. And I said you know, okay, this may work for speed skating, but I said, jeff, it’s not going to work for golf. I said there’s no way. And he kind of pushed me a little bit further and then he walked me through an exercise and we can get through that in a second. But it really opened my eyes and I said, all right, this may work.
And I said, Shannon, if this does work, this is going to change a game of golf overnight. And I said you know what? I’m the best prime candidate that could prove this, if it does work for golf. And I said here’s why. I said I haven’t touched a club in two years, I haven’t played around in two years and nor do I even really have a desire, but this is intriguing enough to where I will come out and go and play and see if this thing actually works or not.
And I said here’s what I’m gonna do. I’ll take what you’re gonna teach me. I’m not gonna practice. I’m not even go to range, I’m only gonna go straight to the first tee. I might hit a few pots on the day of the time I’m playing, and that’s it. That’s what I. Eight rounds in the second half of 2018. I go six out of the eight rounds under par. I go from an index before the 2.4 plus 1.7 within that same time frame, and the rest is history. We’ve done some amazing things ever since, but yeah, that’s kind of a quick run around how we came together.
0:15:40 – Jeff Pelizzaro
I mean it’s such an incredible story and I love hearing it again. I mean it’s such an incredible story and I love hearing it again, and just like I can only picture you sitting at that dinner table, you know, just kind of like laughing, like, yeah, okay, this guy, you know, and then he starts rattling off. You know like who he’s worked with and you start to see those, and then it’s kind of like, okay, let’s. But you were saying that you thought it’d be different from golf, because golf is so different from other sports, right? And so, shannon, first I want to ask you it sounds like you first kind of figured this out for yourself and started to implement it into your own practice speed skating, into your own endeavors athletically, then started to teach it what, like where did the shift come from? Or what is that missing ingredient that so many other coaches have not been able to put their finger on, that you were able to just kind of inherently figure out for yourself.
0:16:35 – Shannon Shuskey
So what’s interesting is? It’s funny because this is even mind blowing to me, because all the books that I read up until that point I was doing it plain wrong than what they were saying. But it actually goes down to when Psychology 101 actually took that in college and if anybody’s ever taken that as an elective or as a psychologist, we’ve worked with doctors and psychologists and stuff like that too. They’ve heard of Pavlov’s dogs and which is so in the, in the study. With Pavlov’s dogs there would be a light or a buzzer, a sound or anything like that, and then what would happen is food would drop down for the dog to eat and then what happened is they noticed two different things in classical conditioning. They noticed the behavior of the dog, but then also salivating. We hear a lot about the salivation part of it, but we don’t really necessarily talk about about the behavior, and everybody has a dog can do this.
You, as soon as you get food out, what’s going on? The dog starts jumping around, it starts doing in circles and stuff like that. Right, that’s the behavior, but also the salivation that was going on with the dog. The light would come, the food, and then what happens is a week later they were come the food. And then what happens is, a week later they were training the dog. So then what happens is two couple weeks later, or a short term, spin came they. They noticed that when the trigger went, that the light or the buzzer went off, and then that would not drop food, the dog would. Behavior would be the same thing, but also the dog would be salivating.
And see, that’s what I was doing. I was figuring out okay, I’m going to do a trigger to get my body there, but then I’m also going to put the pieces of the puzzle together using kinesthetic mineral imagery. And where, at the time, I didn’t know anything about kinesthetic mineral imagery, it just so happened that the definition of it actually is exactly what I was doing, right, um? And so the important thing is like, when you’re doing mental imagery, um, you have to have all your five senses activated, I mean at a high level. You know, you want to be attention to detail, like, for example, if the wind is blowing, can you feel the wind? You know, and not just that, you know the sights. What are you seeing? Can you see the dimples in the in the ball? Can you hear? You know when you swing your club, you know, going to hit it, uh, and stuff like that.
So then I was that’s what I was doing with my mental imagery was I was making it so real, getting all five senses, uh, involved. But however um, I like to use it this way when it comes to mental imagery, there’s actually seven senses and getting seven senses involved. The reason why I say that is because, number one, you got to have limb movement, your arms, your body, body movement going into it. You got to feel it, you got to do it and, matter of fact, the more that you do it, matter of fact, there’s been numerous studies when people have been hooked up with electrodes and EMGs and stuff like that. And when you’re doing mental imagery, the ones that are making it real, they actually their muscles are twitching, they’re firing and stuff like that.
But then also that the seventh sense is adding emotion to it, because your emotion can change, how focused you get, how dialed in that you can get, for example, making the target feel like a magnet pulling you to it. You know what I’m saying when it’s almost like okay, even though aim small, miss small, but it seems like that target is huge because you’re just so dialed and locked into it, and so that’s what I was doing. I was getting those three pieces, the trigger with the emotion and the mental imagery in there. So then, when it came time for me to perform, I was doing it. So that’s what I was sharing with Bo that night. But I was going step by step by step on how to do it, and so that was basically a long answer to your question there.
0:20:47 – Jeff Pelizzaro
No, that’s great, and I want to get as much as we can out of this short time that we have together so we can give some people some actionable steps. And then obviously you know we can’t put a whole book in an episode, so then they’ll want to go get the book and, you know, dissect every single piece. But you talk about kinesthetic mental imagery and psychoneuromuscular imagery, psychoneuromuscular training, and I want to kind of break those down a little bit. But what’s the difference between kinesthetic mental imagery and mental imagery? You guys make a distinction in the book, because I think that most of us hear about visualization and, like you just said, we picture what we’re trying to do and I think we’ve all tried this as golfers. But you guys go into so much more detail about those kind of things. But can you differentiate really between kinesthetic and mental? Is that simply bringing in the emotion and the movement, adding those pieces?
0:21:44 – Bo Watson
100%. Mental imagery is in its most basic form. It’s just simply just seeing things Like there’s no emotion that’s attached to it. It’s just, I would say, visualization 101, kind of like what most people are doing on a very basic level that they’ve been taught. I’m a big fan of Vision 54, what Len and Pete have done, and so when the people are standing back in a think visualization box, I think the simplest way to describe what mental imagery versus kinesthetic mental imagery is is.
Mental imagery is you’re just simply just close your eyes and you’re just seeing the shot, like there’s nothing else that’s really attached to it. Kinesthetic mental imagery is where you’re taking it to a totally different level, meaning you’re now putting in all the awareness what you’re hearing, what you’re seeing. Maybe you can even see yourself like tasting like Gatorade, or if you’re drinking a beer in the round and you’re just walking up to the tee box, you’re hearing your playing partners over to the side. You know you’re also more engaged with the detail, like what Shannon just shared. But the other piece of this is again what Shannon just shared when moving. So you’re actually physically feeling the movements as you’re doing it and then, last but not least, the emotion that’s attached to it. And so when you look at the two types and then you look at all the studies there have been numerous studies and we have a lot of those referenced in our book at the end of the book but I guess it’s really fascinating when you see what kinesthetic mental injury is doing for people when it comes to like rehab, when it comes to, you know, even strength gains. You know there have been numerous studies out there where people are just doing uh, shannon can reference that in a second but like there are numerous studies where people just do tennis, study mental injury of them doing an exercise or workout and yet they’re still seeing amazing strength gains versus just doing it physically only and so like when you do the combination of two, I mean it’s like a massive, like knockout punch, so to speak, and so you can really accelerate things. And this is true even when it comes to the swing and how you want to improve your swing and you want to do a swing change. This is how you would do it and you can accelerate in a shorter time span. But I will say this about kinesthetic mental injury because shannon kind of alluded to it earlier.
One of the best early examples was in 1980. The author of the study was Suinn S-U-I-N-N. You can go look this up. And what was so cool about the study is they studied an Olympic downhill skier and what they did was they had him actually physically go out and do the actual training of the course, where he was running down the slopes and everything, and they had his muscles hooked up and so they’re measuring off the ekg I think that’s what it’s called and they’re seeing the muscle activity. But then they sat him down and he is physically sitting completely still and they’re having him go through the course in his mind and he’s engaging all the sensors and what was fascinating is that his muscles were actually firing at a even higher level than when he was doing it physically well so that was one of the big I guess you would say um hallmark studies, that kind of like got a lot of other people on board and so this has been a big, heavily researched topic over the last like 40 years, uh, since that one study came out.
It has been really fascinating. People go down a rabbit hole really quick when you get on the kinesthetic mental imagery.
0:25:10 – Jeff Pelizzaro
Yeah. So, shannon, when you’re talking about the kinesthetic and feeling the limbs moving, you’re not actually standing up and like practicing a swing. You’re literally just trying to tap into the feelings that you would have when you’re out there. Is that correct? To tap into the feelings that you would have when you’re out there Is that correct?
0:25:25 – Shannon Shuskey
Yeah, absolutely.
However, what we want to do is because, for example, a beginner, when it comes to doing mental imagery, what we would have them do is physically do a swing and then do mental imagery of that swing and go back and forth. So then that way you’re getting the feeling of it dialed in right, because it’s fresh on your mind. You know, we always say when you’re going out, you know, when you’re on the golf course, you’re doing your swing twice, you’re playing the round at least twice. It’s sometimes three times or four times, not just once, because mentally you’re rehearsing it over different, different shots over and over again in your head. And so that’s one of the things that we’re doing when it comes to that like and and then you. Then there’s levels of mental imagery that we actually talk about in the book. We call them five levels of mental imagery, and that’s the basic level, and the elementary, preschool level is all right. Let’s get the feeling dialed in, and that’s how you get it done. Like you can go out to the range, for example, get your balls there, go through your pre-shot routine, hit the ball and then do mental imagery of what that felt like, and then just keep alternating back and forth and then do more mental imagery going in there. So then you’re actually feeling it. So then, but then when you get your mental reps away from the course, that’s where all your gains are.
A lot of people think that their gains are on the golf course. No, that’s just, that’s like taking your test right. You’re getting everything away from the golf course before you even get there. Because if you wait till you get there, it’s too late. Your body’s going to react to what you’re, what you’re, what we’re saying here for. So you got to get your reps away from the course.
It’s just like you know, going to the gym, you know somebody is trying to lose weight, they go to the gym, you know, to the gym, you know somebody’s trying to lose weight. They go to the gym, you know. And then they come home and then they look at uh, look in the mirror. They’re like, well, nothing, nothing happened, I’m done. No, that’s not how it works, right, you have to give your body time to start reacting to it by going to your mental gym and getting those reps in and getting the feeling of that swing. Um, not just that, because here’s the thing your driver’s gonna feel a lot different than your putter. So you gotta get them all dialed in, not just one, and it takes some work, don’t get me wrong. But here’s the thing is it hard work? Absolutely not. It’s actually pretty easy. You know you’re not going out and breaking sweat and suffering when you’re doing it, it’s just, it’s easy work, but you just got to get the work done.
0:28:06 – Jeff Pelizzaro
So you mentioned there’s different levels of this and obviously we start at the beginning level and most people have tried to go and visualize, right, I think we’ve all been there and I would say that one of the big dilemmas that people come into is well, am I visualizing this shot or am I visualizing internally what my body’s trying to do? And I know we’ve had, you know, carl and Gary on the show and they talk a lot about well, does the shot create the swing? Does the swing create the shot? Is it internal focus? Is it external focus? Bo, I’m going to leave this one to you. How do we differentiate where that focus is? Is it both? Is one helping to foster the other? And what direction do you give people when they’re kind of stuck between, I don’t know, am I working on me or am I working on what that shot looks like?
0:28:55 – Bo Watson
Yeah, it’s a fantastic question and it really depends on where the player is and their journey and where they’re at in the system. So, like one thing that we always want to get a player to is ultimately what we call caveman golf. We know our best performances are going to come from caveman golf. So what does that look like? It’s C target, c ball, hit ball. That would be basically a caveman’s approach to playing golf at a high level. And you know what’s funny Every time I have a conversation with a golfer in our community, you know the common denominator I always hear from every single one of them when they tell me like their best round was, or their lifetime low ground.
The common denominator across every single one of them was I was in a zone, I was in a close state. Okay, let’s go down a little bit deeper. Did you have swing thoughts throughout the round? You know what every single one of them said no, I did not. And then I go and press a little bit deeper. I’ll say what was your main focus, my target? And that’s why, like, one of the most important things that people can write down and always remember is where your attention goes energy flows. And there are so many studies out there in multiple different sports that have backed up this idea that even though your technique could be off, for an example, but if you intuitively know that this is your target, your body will compensate in a way to get a ball, whatever sport it is, from point a to point b, and I mean they’ve done it in so many different studies and so many different sports. But it’s true for golf too, which is why, like, yes, working in a swing is important. You’ll never hear me say that technique is not important. It is um. But at the same time, there’s got to be a healthy balance and unfortunately and I think this is what will help a lot of people listening to us and give me a little bit more context behind why what we’re teaching is so powerful is because, unfortunately, over the last 50, 60 years, this game has gotten this unhealthy pursuit of the search for the perfect swing, and that’s not the answer.
You will never hear a major champion in a press conference after they just won a major championship, come back and say you know, today I won because I was able to hit my P3 position extremely well and then I was able to get my wrist flexion at 22 degrees at the moment of contact. And then I had my weight pressure, you know, with ground reaction forces and getting everything to move back into my left heel, and that’s where I had to snap and get the left lead leg. No, you never hear a major champion say that. What do they say? They said I was really dialed in, I could see my shot clearly today. And what do they say? They said I was really dialed in, I could see my shot clearly today, and it’s all those things. Even when you look at basketball, for example, you’ll never hear you know, kobe Bryant a late Kobe say yeah, I was, uh, I was able to get my knees bent at 24 degrees at the moment of my release and then I felt my pressure go back to my right heel when I actually landed and I knew that was my way of making shots. No, it’s always like I saw the shot and anybody that’s ever shot basketball, you know that if you think about mechanics, you’ll be looking at the backboard or much less at the rim at all, but when you shoot your best, it’s always because you had a clear vision of the arc, of the approach, of the ball going into the hoop and where you want it to go in at a certain Unfortunately.
Yes, it is the hardest sport in the world, which is why I had to argue with Shannon early on when we were at dinner that night and why I said this couldn’t work. But what’s fascinating is over the last two years I’ve been on a lot of research and so to kind of give context to everything we’re doing, for those of you that are very scientific-minded and still skeptical, this is a system that is a blend of classical conditioning and what’s called operant conditioning. So it is psych mesmerizing. It is blending the custom trigger with the CPR kinesthetic, mental imagery. There you go. Those are pieces.
But I want to go back to why this game has gotten away from its roots when you look at the best players in the game Sam Snead, tiger Woods, phil Mickelson, ben Hogan and then Jack Nicklaus and Mickey Wright on the LPGA Tour side of things. But I want to just focus on these four players just for a second. Sam Snead, ben Hogan they both shared the same coach. Who was that coach? Henry Pickard, jack Nicklaus first childhood coach, his name was Jack Rowe. Now Mickey Wright worked with a coach named Harry Pressler. Those were the three coaches Harry Pressler, henry Picker, jack Routt, who was all three of their coaches’ mentor. It was nameless Alex Morrison.
Now who is this Alex Morrison guy? When you do research you find out this Alex Morrison guy was actually way ahead of his time and, honestly, we hope our work is actually paying a tribute to him, because he was actually the godfather of the one that wrote the book in 1940 called Better Golf Without Practice and, if I’m not mistaken, harvey Pinnock said Alex Morrison was one of the absolute best swings he’d ever seen in person. And that’s amazing when you consider all the people that he’s been around right Now. Here’s the thing about Alex Morrison. In that book, better Golf Without Practice, there was a comedian. He tells the story of a comedian, lou Lohr, and this guy could not break 90 to save his life. So everybody that’s listening, you’re struggling to break 100, you’re struggling to break 90. Well, you may want to pay attention to this part right here, because Lou Lohr tried everything under the sun, could not break 90 to save his life. And finally comes Alex Morrison and he said hey, I need help.
What does Alex do? The total opposite of what everybody else does in this game. He didn’t go get training aids, he didn’t go and do full. You know so many hours of physical practice and do lessons physically on the range. Now what does Alex do? He sets them down in a chair and over the next two weeks all they do is basically kinesthetic mental imagery of him rehearsing what out of the system is called the five Morrison swing keys. That’s all they did, plus while actually playing around in his mind. Now what’s interesting is Lou Lord goes out his first round back and he actually shoots 87. Now here’s what’s crazy about that. Let’s go back to Sam Snead, those of you that are Bob Rotello fans, and Jeff. I don’t know if you’ve read Bob Rotello books. Did you ever read the Golfer’s Mind, that particular book?
0:35:07 – Jeff Pelizzaro
I don’t know if I read that one. I read Golf is Not a Game of Perfect and a couple of the other ones. Yeah.
0:35:14 – Bo Watson
Yeah. So in the Golfer’s’s mind book, in chapter two. This is so fascinating to me. Bob Rotella is giving a seminar that can make or break his career and he details it pretty, pretty bluntly, so to speak, because he said if Sam Snead gets up and says this guy’s a crook, you shouldn’t listen to him. Bob Rotello’s career would have ended right then and there in the game of golf. That’s what was on the line for him. Now he is nervous because Sam Snead does stand up after he gives his talk, but what comes out of Sam’s mouth was actually shocking to everybody in the room. Sam says we need to listen to this young man because he has a lot of truth of what he just shared, and what was interesting is what sam shares.
Next he said the reason why I was so successful in my career was because the night before I would play my rounds, I would visualize it and do mental imagery of what I would see, my perfect shots. For the next day’s round, he said, I’d fall asleep between like hole 10 and 14, wake up next day, feel, go through my normal routine and I go and play a great round. And what’s so crazy about that is that he’s tied with Tiger with the all-time PGA Tour wins. Now, why did I say Tiger? Tiger won an early 2000s clinic and it’s also in his book.
Tiger shared something that was really, really interesting and it’s the key to why he has made some of the most iconic putts on Sunday final round in majors and some of these events that he’s won over the course of his career. He said on the outside it looks like I’m calm and collected, but on the inside I’m extremely nervous, like when the pressure’s on. Now we would think that would be totally, you know, untrue, right? But this is what Tiger said. And he said when I’m nervous, when I’m going through these uh putts, this is what I do, and he’s walking everybody through it.
And he said when I’m standing to the side of the ball, I’ll look, and then what I’m doing is I’m taking a picture. So if you go back to those old like polaroids, you know those little click pictures, right, the cameras, and that’s what he’s doing. And he’s like I’m looking, I’m taking a picture, and then I get up over the ball, I’ll take another look, I’ll take a picture. And then he said I’ll take one final look, I’ll take a picture, and then he’ll say all right, tiger, let’s putt to the pitcher, like Papa used to say. And that’s what is basically. I mean, that’s mental imagery right there and that’s a big key of why he’s made some of the most amazing putts over the course of his career.
0:37:36 – Jeff Pelizzaro
That’s unbelievable. Let’s take a second to thank our sponsors over at First Form, and this week I want to highlight their Formula One post-workout protein shake. I use this thing pretty much every day after my workouts because, let’s face it, being here in the gym working all the time with clients putting on a podcast, it can sometimes be tough to get my protein in on a regular basis, and so I know that with the post-workout shake the Formula One, first of all, it’s fast acting. So right after your workout is a great time to get your protein in to help build your muscles, get yourself stronger and repair what you’ve done in the gym, but also, if you don’t know if you’re going to be able to get your protein in in your regular meals, it’s just a great way to make sure that you’re supplementing and hitting those marks. So be sure to go over to 1stPhorm.com forward slash 18STRONG to get your First Form Formula One protein shake, and everyone that enters through that link is going to be put into a drawing every single month for free First Form products. So again, go over to 1stPhorm.com forward slash 18strong.
You know you talked about how with the game of golf being different than other sports and you know we don’t focus on the techniques when we’re basketball players and, shannon, I know you have a background in soccer. I played a lot of soccer growing up and I always go back to that. Or even baseball, like you never think about. If you get hit a ground ball and you’re at shortstop, what does it take to throw the ball to first base right versus if you were in center field and still had to throw it a second base? Like you’re never making calculations in your head, or I always find it amazing that if, even if I’m going out and messing around with my son’s soccer team and helping coach and I hit a pass and I put it right to a kid’s foot, that’s like running down the line.
I’m like, how do I still know how to do that? Don’t get me wrong, it doesn’t happen all the time, but you do that and you’re like why is golf not like that for most of us? But you’re saying that that’s really what you’re teaching it to be by implementing a lot of these techniques and these tactics of mentally rehearsing. Shannon, what does it look like when we’re actually on the golf course? So we’ve talked a little bit about. You know, like some of the training off the course but Bo mentioned the custom trigger earlier and I know that you know when we’re on the course, how do we then take some of this and what does it look like when we’re physically implementing day of game day? You know you’re standing on the tee box.
0:40:00 – Shannon Shuskey
So yeah, and so, um, standing on the tee box first, there, there’s several types of imagery that you do. Um, what I mean is is one is you want to see your shot pattern, how it’s going to go, the trajectory and stuff like that, but then you want to do your mental imagery before you know. Matter of fact, jason I believe it’s Jason day. He was notorious back when he was a PGA champion that, I mean, it was obvious. He’s there holding his club, he got his eyes shut and he’s going through his mental imagery, and so that’s one of the things that you do, because what it does is it’s teaching your body to react to it. Matter of fact, phil Mickelson I love in the interview that he was talking about, he makes it reactionary to when he makes the shot surrender in his brain. Like if you look at him and he’s staring off off and it looks like he’s in la-la land. That’s what he’s doing. He’s doing mental imagery making that shot surrender. So then when he’s confident and committed, he reacts to it, and then that’s when he steps into the play ball and then he goes and plays. That’s the important part. When you’re, when you’re going through your shots, is seeing that, and here’s a part. Here’s a thing you have to always vision the perfect shot. You don’t want to envision a bad shot, because what you’re doing is you are programming your brain and wiring your brain to perform negatively.
A great example is Jacqueline Hernandez. She was in the Sochi Olympics. She was a downhill snowboard cross racer. And what was happening and you can actually look this up in the New York Times there was an article that was written because there was going around talking about mental imagery. Everybody’s doing mental imagery and all this stuff. However, when they got to her, she said that she kept seeing herself fall in this particular turn over and over again. And then what happens is she’s setting herself up as like a self-fulfilling prophecy. But here’s the thing she’s training her mind and body to react that way, going into that turn when she goes down. So here she is she’s going down, she’s making it, she’s taking her turn going down the hill and as she gets to that turn, guess what? Her muscles start reacting the way that she’s programmed it to do so many times before going into it. Where what happens is she starts feeling shaky. She starts oh no, here’s that turn. Mentally, she’s dreading going into that turn because she’s done it so many times negatively and she’s fallen. Well then, unfortunately, the hate that this happened. She actually fell and then she actually got knocked unconscious and had to carry her off because of it. Now that is like an extreme example of it.
But just think in golf. It’s different. You’re shaking the ball, you’re topping the ball, you’re doing this. You know what I’m saying. So you want to actually visualize the perfect shot, but here’s the thing you can visualize coming out of a bad situation, going into a good situation. What, what? So this is the thing like when you’re going doing you know, for all the listeners going through your mental imagery.
Don’t just think about you’re hitting the perfect shot off the perfect line every single time.
No, you know you. Your limitation is in your imagination. What kind of lie are you in? Are you in a bad rut, deep grass? Are you hitting it off of near a root or something like that? You know what I’m saying, where there’s all these things that can actually take place. But then you’re actually performing the shot perfectly, seeing the shot shape and also as it reedmen, as in reading it. That’s the other thing too is like, when you like, answer your question again coming up, visualize the perfect shot where it goes to the, to the exact place where you want it to go every single time. And then that way, when you’re stepping in number one, you’re going to be a lot more committed, you’re going to be a lot more confident going into your shot. But then you got to trust your athleticism when it comes to when you address the ball that’s what Bo was talking about. Caveman golf, that’s what it is, it’s the less thoughts that’s going in your brain and literally trust your athleticism to pull off that shot that you just visualized.
0:44:25 – Jeff Pelizzaro
Yeah, I’m picturing standing on a tee box and we’ve all got a hole that we kind of dread, or, you know, we’ve hit a couple bad shots and we’ve got these, these mental images of you know letting that ball fly out to the right and drop into the water or whatnot. And you guys talk about controlling that image and you warn that you know you have to. You have to pay attention to what image you’re putting in. What if we find ourselves stuck on that though, Like we are, we know, like, okay, the second hole at Boone Valley has water on the right. That second shot is daunting and I’ve seen my ball go in there a couple of times, right.
So how do we stop perseverating on that image and break ourselves out of that chain, Even though you know, okay, you’re staying over the wall, All right, I think we all say don’t go in the water, don’t go in the water, and so it’s, you know, focus on putting it on the green. But how do we really break that? And I know that’s not an easy question to answer right here.
0:45:25 – Bo Watson
No, that’s where we have to visit with two things. One, we have to mind map the negative habit, so like when we see a pattern. This is why journaling is so powerful and it’s one of the biggest reasons why we’ve seen a college team that we work with that was outside of the top 50 and now trending into the top 20. And, honestly, if we keep on the same path you know they were averaging over 305 as a team in the fall. Now they’re averaging 284 and they just set the third lowest scoring average in school history on their most recent tournament. So we’re trending in the right direction. But I’m going to tell you the biggest reason why that’s been possible is because of journaling and being very mindful to these details, because when, when we start seeing those kinds of negative, how to lose? Like you said, when we see shots over and over on this one particular hole going to water, we have to first become aware of what behavior and what thoughts are entering our minds when that’s happening. So when we shot a spotlight on what’s going on that triggers it, we can identify the old behavior and autopilot behavior that people just seem to. For whatever reason, we just keep doing the same thing over and over again, and that’s why we like to have these hard conversations. Once we identify there’s a negative habit loop, there is, for an example, let’s say, on that hole you hit it in the water like five times out of the last seven rounds and what we identify is you tense up and you’re trying to control your swing right. There’s always a reward value in our brain where whenever we do some type of behavior, there’s some type of reward for it. Even if you have a very low success rate, your brain will always take that part. Like that one time, four rounds prior, where you are still tense and you still try to control your swing, but yet you hit it 10 yards in from the water’s edge, but you’re safe, right. You will still keep doing that over and over and over again until finally you come to grips with. I like to ask this question to our players hey, out of the last 10 times you do this, what’s your success rate? And what they’ll come back and tell us is like 10%, 15%. I’ll say, okay, now we go deeper in this in the book. But that’s where we kind of teach this interest-curiosity approach that we want to take, and there’s a lot of research to back this up. That’s really, really cool. But when we take that approach where it literally updates reward value in our brain, so to speak Dr Rick Judson talks about this in his anxiety book it’s an amazing resource for that. But what we’ve done is we’ve kind of taken that and we applied it to the game of golf and we show it how it can be even more practical for this and that’s what we’re doing with our players is now we’re able to go. That’s interesting.
I’m about to engage in this behavior that only has about a 15% success rate and what it does it gives you permission to go. Wait, that doesn’t make sense. Why would I do this? And then what we can do is is okay, let’s choose a better path. And that’s where the ball reset, which is in the very next chapter in a book where we go deep on that, and what that does is it literally I’ll help shannon’s uh way to explain it but it literally becomes a washing machine, so to speak, for the brain to do a hard reset.
So we can take a player from a red light state. We can go deep into this if we need to, but we can take a player from a red light state. We can go deep into this if we need to, but we’re going to take a player from a red light state in the brain where there’s so many faults happening right after another. So just give a quick understanding of what the red light state is. You know, basically your brain has multiple different wave activity going on in the brain. So, like when there’s a lot of conscious level fault, your brain can basically become inflamed, so to speak, on some of these brain scans and it’s so fascinating because whenever we miss, like a three-foot putt or something like that, we got so many negative thoughts happening right after another after another. So just think of it that there’s a lot of activity going on, but when we do a ball reset, we can get a player back to green light state within about 10 seconds. That is about the equivalent of them doing 20 minutes of meditation or 20 minutes of yoga in the brain.
Now that’s powerful because what we’re doing is we’re resetting the brain, so to speak, back to a green light state where they can process things. And you know you hear people say this all the time. You know you have what’s called a fight or flight response. You know some people call it the alligator brain, and so it’s like you know, now there’s a threat and the whole prefrontal cortex kind of goes offline, so to speak. And what this reset is doing is bringing on the parts of the brain that actually can function and do things at a normal level, so to speak. And that’s what we’re doing is we’re taking them through a process where we do the hard reset, getting back to a green light state. Then we’re falling out of power talk, and then on top of that, we’re having them relive an amazing shot in the past in a similar situation. And when they go through it in that process, they’re now excited when they get to the last L of the ball reset and look forward, and they’re excited to play this next shot. Now I’ll give you an example, and this is why Sam Snead was so dang good.
Not many people know about this story, but we cover it in a book and I’ll share it for everybody here on this podcast. This is really cool. Those of you that struggle with anxiety, those of you that struggle with nervousness, listen to this. Sam Snead. He is in 1936, the week before he’s going to play in his PGA Tour debut tournament at the Greenbrier. Now he’s playing at the Greenbrier the week before. Now he’s playing with Greenbrier the week before.
The head pro organizes an exhibition match. It’s got two former US amateur champions, one former US Open winner, now Sam Snead’s a rookie. Now word gets out there are so many people coming to watch this match and so there is a ton of people that’s surrounding the first tee Sam’s turn. Sam gets up. He is so nervous he is having to use both hands to steady the ball on the tee. Like can you imagine? Like that’s basically on the verge of a panic attack, if we’re being completely honest. Right, so he is trying to steady the ball on the tee with both hands. That’s how bad he was shaking.
Now he collects himself, he walks back Probably lucky that he actually was able to walk back in that situation. But he’s standing behind the ball and what he does is he closes his eyes, and what he does is he then relives all of his amazing shots in the past on that same hole. He gets up, goes through h
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366. Dr. Kyle Richmond: Maximize Mobility, Strength Controls Movement, and Social Media Tips for Coaches.
365. JEFF FLAGG: Rotational Power Secrets from a World Long Drive Champ.
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