#7 – The Importance of a Brand To Help Build Trust With Your Audience | An Interview With Glenn Ruscoe from .physio

In this episode of the GoDaddy Registry Podcast, Tony Kirsch, Head of Professional Services at GoDaddy Registry, speaks with Glenn Ruscoe, MD of Phys Biz Pty Ltd., the Registry Operator of the .physio TLD, on a range of industry topics including the importance of developing a brand for your TLD to build trust with your audience.

Glenn also discusses the following:

• Taking a long-term approach in developing the TLD brand
• Working with the relevant professional associations around the world
• Looking beyond domains under management as the success of a TLD
• Advice for future applicants in the next round of gTLDs.

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