How to build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382

2026-01-09

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Why are fractional leaders becoming the secret weapon for modern growth? Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging. You’ll learn: -Why the market is shifting from hiring full-time execs to paying for fractional outcomes - The 3 fastest paths to landing your first cli...

Why are fractional leaders becoming the secret weapon for modern growth?

Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging.

You’ll learn:

-Why the market is shifting from hiring full-time execs to paying for fractional outcomes

- The 3 fastest paths to landing your first clients (hint: your first five are already in your network)

- How to package your expertise into frameworks + outcomes clients will actually pay for

Whether you’re brand new to fractional work or ready to scale what you’ve already started, this session will help you rethink how you price yourself, position your value, and build a business that’s simple, profitable, and built to last.

Follow Sangram:

LinkedIn: https://www.linkedin.com/in/sangramvajre/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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