19 - Zero To One: Mastering The Entrepreneurial Journey with Jordan Fishfeld

In this episode of 5 to 50: Financial Strategies for Growing Companies, host Jeff Rudner sits down with Jordan Feld, serial entrepreneur and founder of CoreGo, to explore the art of going from zero to one in business. Jordan shares his journey through multiple ventures—from real estate crowdfunding and private market investing to healthcare real estate—and the mindset shifts that shaped his success. He discusses how to test and validate ideas, build lean, raise capital, and know when it's time to sell. Packed with insights on focus, risk, and execution, this episode is a masterclass for entrepreneurs at any stage.

Episode Chapters:

00:00 Intro: Meet Jordan Feld, Serial Entrepreneur and Founder of CoreGo
02:00 Solving Personal Problems as a Path to Innovation
04:15 Building a Real Estate Crowdfunding Platform
06:00 Creating a Secondary Market for Private Investments
08:00 The Power of Testing Small and Validating Ideas
10:30 Avoiding Risk and Building Smart
13:00 Finding Product-Market Fit in Real Estate Investing
15:00 Laser Focus and the Entrepreneurial Mindset
18:00 Building the Right Team for Growth
21:00 Raising Capital and Communicating Value
25:00 Investing Your Own Money in Every Deal
28:00 Tracking Performance and Financial Discipline
30:00 Hard Lessons Learned from the Entrepreneurial Journey
33:00 Knowing When to Sell and Start Again
36:00 The Joy of Going from Zero to One
37:00 Jordan’s Recommended Books for Entrepreneurs
39:00 Life Motto: "No Excuses, Don’t Fail"
40:00 Closing Thoughts and Where to Find Jordan Feld

Episode Resources:

Jeff Rudner on LinkedIn: https://bit.ly/3DEGINH
Jordan Feld on LinkedIn: linkedin.com/in/jordanfishfeld
CoreGo Website: https://www.coregro.com/
Proseer Website: https://proseer.co/
Book a Consultation: https://proseer.co/contact/
Download Our eBook Transforming Accounting Solutions: https://proseer.co/rules-ebook/

Previous guests include: Sabrina Valle and Jessica Quon, co-founders of the Jam Stand and Mighty Picnic, Tom Hunt, Founder and CEO of Fame, Kenny Dettman, Founder and CEO of TaxNow, Rick Zullo, founder and managing partner of Equal Ventures, Adam Schwartz, founder and CEO of Parable and former co-founder of TeePublic.

Check out our three most downloaded episodes:

• Scaling Smarter: Adam Schwartz on Data, AI, and Entrepreneurial Growth
  
  
• The Exit Playbook: Johan Hoernell’s Secrets to Scaling and Selling

• Pivot & Prosper: Scaling a CPG Brand the Smart Way with Sabrina Valle and Jessica Quon