How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385

2026-01-21

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Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, how do you design surveys that don’t suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launc...

Why feed the content machine…when you can build the content house?

In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.

And, how do you design surveys that don’t suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launch.

Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content.

If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s for you.

Follow Jillian:

LinkedIn: https://www.linkedin.com/in/jillianmacnulty/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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