Reputation Management: has the internet turned mistakes into life sentences? – Stuart Thomson

By creating an environment of radically-decentralised authority, has the internet shattered a slow, controlled process, by turning it into a fast, volatile, and potentially permanent crisis cycle?

Joining us is Stuart Thomson, a public affairs and political engagement specialist, author, and founder of reputation management consultancy CWE Communications.

https://www.cwecommunications.com
https://publicaffairs.podbean.com/
https://www.youtube.com/@CWECommunications
https://www.amazon.co.uk/shop/redpolitics/

In this episode, Stuart joins us to discuss the evolving landscape of reputation management in the digital age. We explore how the internet has transformed the speed and nature of reputation crises, the importance of preparedness, and the ethical considerations in public relations.

We also look at the challenges posed by AI and misinformation, the dynamics of reputation laundering, and strategies for managing public perception in the face of unexpected crises.

00:00 Introduction to Reputation Management in the Digital Age

02:00 The Impact of Speed on Reputation Management

06:08 Crisis Preparedness and Response Strategies

09:50 The Power Dynamics in Reputation Management

13:59 Handling Unexpected Crises and Public Perception

18:08 The Role of Ethics in Reputation Management

22:03 The Challenges of AI and Misinformation

25:49 Reputation Laundering and Influencer Dynamics

30:00 Identifying Smear Campaigns in the Digital Space

33:02 Final Thoughts on Reputation Management Strategies

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