When it comes to your business development goals, guest (and rainmaker) Merrick “Rick” Gross explains the two biggest pools for new clients: internal and external.
Internal client development is often overlooked, but it’s as important as finding external clients. Build your book of business through other attorneys at your own firm, especially if you work at a large firm with multiple offices across the country. The principles of internal client development are surprisingly simple. Talk to your colleagues. Be a nice person. Take time to visit your coworkers and listen to them. You can use “cross-marketing” and internal team building to find new clients.
Then there are external clients—new business outside your firm. Not surprisingly, the principles are the same. Get out there. Develop personal relationships. Write for publications. Seek out speaking engagements at industry and trade conferences. Join organizations and even have a little fun getting to know people.
Nothing replaces being a great lawyer. But these valuable tips provide new tools for building your career and your business.
Resources:
American Bar Association
American Bar Association Litigation Section
Carlton Fields law firm
Jurors: Every Breath You Take, Every Move You Make, They’ll Be Watching You
Her Story: Obstacles Faced By Women in the Legal Profession
Step by Step: How a Prominent Litigator Built Her High-Profile Career
You Need An Expert Witness, But Where Do You Find One?
How Today’s (And Tomorrow’s) Legal Tech Can Up Your Game
New Lawyer? Tips for Fitting in, Standing Out, and Learning on the Job
Well-Being in the Legal Profession: You Are Not Alone
The George Floyd Murder and Next Steps in the Fight Against Police Violence
Student Loans and the End of Forbearance
International Arbitration: When Your Case Needs a Passport
(New) Order In The Court? A Focus On Judicial Ethics And Bias
Environmental Justice: Fighting for Fairness and a Safe Environment
Pro Bono Burnout: What Can We Do? A Panel Discussion
What’s Up With SCOTUS? The Shadow Docket, Accountability, And Justice
AI, The Law, And Your Firm: What You Need To Know Today
The Toll It Takes: Litigation, Substance Abuse, And (Maybe) You
Women in Litigation Joint CLE Conference (Be There!)
Working With Hearing-Impaired Counsel to Overcome Challenges and Advance Inclusion in the Legal Profession
Focus Groups and Litigation: Fine Tune Your Trial Strategy
Create your
podcast in
minutes
It is Free
The No-Frills Teacher Podcast
Heal, Survive & Thrive!
Summarize | رادیو سامرایز
The Jordan B. Peterson Podcast
The Mel Robbins Podcast