SDR REFORM: The SDR Job Redefined with AJ Alonzo

IT’S THE NEW AGE FOR SDRs

Joshua discusses the few potential strategies for leveraging the SDR team in your organization with demandDrive Director of Marketing AJ Alonzo in this episode of the Love Selling Hate Sales podcast. The SDR job is difficult, but because it has historically been predicated on volume, it is frequently seen as being at the bottom of the totem pole. However, it doesn’t have to be that way anymore. If given further training and chances, your SDRs can also help you test hypotheses and gather vital customer intelligence that even marketing and research may not surface.

HIGHLIGHTS:

AJ: UNDERSTAND WHY YOU’RE REACHING OUT

“You have to understand why you're reaching out to somebody. There's an inherent eyeball test that you can do when you look at someone's title, the company that they work at, some basic information about that organization to really understand and piece together why would this person want to talk to me, what value can I bring them.”

AJ: EXPECTATION VS. REALITY

“You expect someone, the most junior, inexperienced individual at your company to just take a hundred percent of the subject-matter expertise and customer stories and SDR story one-on-one stuff and in a week just go and hit the phones and be successful. I think it's just unrealistic to expect that at this point.”

Learn more about AJ and his work in the links below:

• LinkedIn - https://www.linkedin.com/in/ajalonzo/
• Website (demandDrive) - https://www.demanddrive.com/
• Podcast - https://www.demanddrive.com/podcast

About Josh Wagner: 

Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. 

To learn more about Josh and his work, follow the links below:

• Josh on LinkedIn: https://www.linkedin.com/in/joshwagneraz/
• Josh’s Website: https://joshuadwagner.com/
• Love Selling Hate Sales: https://www.lovesellinghatesales.com/