How to Market Music in Germany with Better Thing’s Steffi von Kannemann | S5E01 Unsigned Berlin

This episode's guest, Steffi Von Kannemann is a co-founder of Better Things Berlin, a PR agency that has handled Germany-focussed services for artists including Rosalía, Jorja Smith, Caroline Polachek and more!

In this episode, we talk through her work doing PR for Rosalia's "El Mal Querer", how PR has changed post-COVID, and Better Things' DIY guide for independent artists including how to get into festivals and how to budget your debut album.

Intro (00:00)

Episode Start (03:16)

Rosalia Tour PR (06:36)

Better Things Rebrand (12:52)

Sync Licensing (16:05)

Choosing Clients (21:46)

DIY Guide and Getting into Festivals (28:09)

DIY Guide Cost List (38:39)

Statement on Better Things and the Music Industry (52:16)

Better Things Berlin: https://better-things.berlin/

Better Things on Instagram: https://www.instagram.com/better_things.berlin/

DIY Guide: https://betterthingsberlin.gumroad.com/l/earfp

Find more of our episodes here: https://linktr.ee/UnsignedBerlin

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This podcast was produced by Las Aguas Productions in Berlin: https://lasaguasproductions.wordpress.com/

#musicmarketing #rosalia #musicbusiness #pr #publicrelations #musicpromotion #independentartist