EP 141: David Barnett on Selling Smart: Blind Spots, Buyer Psychology, and Real-World Value

There's a common belief that selling a business is the ultimate jackpot—a one-time windfall that guarantees wealth and success. But is that the reality? In this episode I sit down with David C. Barnett, three-time best-selling author, entrepreneur, and former business broker, to unpack the realities behind buying and selling small and mid-sized businesses. David's journey began in advertising sales before he launched multiple ventures, including a commercial debt brokerage. That path eventually led him into business brokerage and private transaction consulting, where he has spent more than a decade advising entrepreneurs around the world. Drawing from his experience as the author of How to Sell My Own Business and seven other books, David challenges the common myths around exits. This conversation is practical, direct, and grounded in real-world deal experience. Whether you are planning an exit, considering an acquisition, or advising business owners, David offers insights that may reshape how you think about preserving and transferring business value.