Hacking the influencer marketing: Tomer Hen from Switch Supplements

👋👋 Hey D2C community! In our 30th episode of the D2CVille Stories Series, we had a chat with Tomer Hen, Founder of Switch Supplements. Switch Supplements is revolutionizing the health and wellness industry with its innovative and effective products. Tomer shared his insights about the challenges and triumphs of building a D2C supplement brand! But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://d2cville-newsletter.beehiiv.com Now, back to the good stuff: 🟢 Tomer discussed his initial entrepreneurial journey, which began with selling on eBay at the age of 13 and evolved into founding a successful affiliate marketing agency. 🟢 He highlighted the importance of influencer marketing, emphasizing how sending free products to influencers helped Switch Supplements grow organically without relying on paid ads. 🟢 Tomer also shared that paying influencers upfront can often decrease trust and authenticity, making organic relationships and word-of-mouth marketing more effective. For more, check out the episode! For our listeners, remember to visit https://www.switchsupplements.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-tomer-hen We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.