Fixing Point-of-Care Engagement by Working Inside Real Clinical Workflows with Angelo Campano, CEO of Flora Health

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Point-of-care engagement only works when technology serves real clinical workflows instead of forcing new ones.

In this episode, Angelo Campano, CEO of Flora Health, discusses how his company bridges pharmaceutical manufacturers, health systems, and digital platforms to deliver relevant content to physicians at the exact moment of care. He explains how Flora helps brands show up inside EHR workflows without disrupting clinicians, why partnerships with health systems and technology vendors matter more than reinventing distribution, and how education closes the language gap between pharma and health IT. Angelo also shares the origin story behind Flora, his contrarian bet on market access over AI hype, and how automating prior authorization and patient assistance can dramatically improve access to therapy, especially for underserved populations. Drawing from his experience as an ultramarathon runner, he explains how “thinking in chapters” applies to building companies, measuring impact, and sustaining long-term innovation in healthcare.

Tune in and learn how point-of-care strategy, market access, and disciplined execution can reshape patient access and outcomes!

Resources

• Connect with and follow Angelo Campano on LinkedIn.
• Follow Flora Health on LinkedIn and visit their website!