Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience.Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends.What you'll get from this episode:Podcast...
Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience.
Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends.
What you'll get from this episode:
- Podcast marketing encompasses growing subscriber counts and retaining listeners
- Editing plays an important role in making podcasts engaging and marketable
- Video content is becoming more visual in the podcasting landscape
- Smaller shows tend to have higher growth rates compared to established ones
- Understanding client goals is essential for effective podcast production
Resources:- Jeremy's Marketing Survey: podcastmarketingtrends.com/survey
- Results from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025
- Additional Results: Audio vs Video
- Podcast Marketing Trends Explained podcast: podlink.com/1725822754
- Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-enns
About Jeremy Enns:Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics.
He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.
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Mentioned in this episode:
Podcast Editor Academy
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