Marc Ellis: The Story of Charlie’s Orange Juice, Selling for $129 Million & Money Not Buying Happiness

Marc Ellis was always a dream guest for us, and he delivered the goods in our original episode recorded back in early 2023!

It’s been our most popular episode to date and if you listen back to the conversation in its entirety you’ll understand why.

His unpredictable brand of hijinks and gags came to life after years out of the spotlight, and his infectious personality rubbed off on us both.

But behind the laughs and wild stories is an incredibly driven, successful, thoughtful guy.

Marc said that his life can be viewed in chapters and he’s probably done enough in his life to have a podcast episode dedicated to each.

He played rugby for Otago, North Harbour, the Blues, the Highlanders and the All Blacks, then he crossed codes to rugby league to play for the Warriors and Kiwis; after sport he was one of New Zealand’s top television stars for over a decade with Matthew Ridge, before fading into anonymity.

For this episode of Business in Between we focus on the chapter dedicated to the story behind the rise of Charlie’s Juice – which Marc co-founded and eventually sold to Asahi for $129 million after 10 years in business.

We pick up the conversation with Marc talking about what life looks like for him now.

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Enjoy.

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