Why Digital Audio Needs a Bigger Stage – Pascal Hohmann & Gian-Marco Spinosa, AMPLIFY @ DMEXCO

Welcome to episode 3 of the AMPLIFY podcast!

Today’s guests are Pascal Hohmann and Gian-Marco Spinosa, the initiators behind the AMPLIFY initiative at DMEXCO - Europe’s leading digital marketing expo. Together, they’ve built a new platform for the business of digital audio, uniting podcasting, radio, tech, brands and agencies under one roof.

From fragmented value chains to AI disruption, and from overlooked inventory to international ambitions—this episode goes deep into why audio needs its own B2B summit.

Main Conversation:

We unpack how AMPLIFY is setting the stage for audio to take its rightful place in the digital marketing world—and why it’s long overdue.

What you’ll hear:

• The origin story of AMPLIFY: Why podcasting, radio, adtech, and agencies needed a shared space at DMEXCO
• “Making audio sexy again.” What it really means—and why agencies and brands need to think beyond Spotify
• AI’s real impact: Easier production, smarter targeting, and new inventory that benefits the entire ecosystem
• The global vision: How AMPLIFY will grow from Germany to a pan-European platform with always-on content
• What to expect at DMEXCO 2025: Live productions, international partners (Acast, Canon, Epidemic Sound), and 40+ talks and masterclasses across two days
• Why Canon is investing in audio: The rise of vodcasting and the B2B opportunity behind the camera
• The power of community and content: From side events and editorial partnerships to international meetups
• Future ambition: Turning AMPLIFY into a pull event where global audio leaders ask to join—not the other way around

Connect & Follow

Pascal Hohmann - LinkedIn: https://www.linkedin.com/in/pascalhohmann/

Gian-Marco Liska - LinkedIn: https://www.linkedin.com/in/gspinosa/

Host – Max Conrad - LinkedIn: https://www.linkedin.com/in/maximilianconrad1000/ oder Instagram: https://www.instagram.com/mr.max.conrad/

Stay in the loop

🎧 Explore the future of digital audio at DMEXCO → https://dmexco.com/

Brought to you by Hypecast Productions

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