Why Likes and Followers Don’t Build Travel Businesses

Episode Summary

A lot of travel advisors think their marketing isn’t working — when really, their expectations are off.

In this episode of Social Takeoff, we reset how social media actually fits into your business, why checklist marketing is holding you back, and what it really takes to build trust, community, and momentum online.

This conversation is about letting go of pressure, unrealistic metrics, and comparison — and replacing them with clarity, perspective, and intention.

If you’ve been posting, following the rules, and still feeling frustrated… this episode is for you.

In This Episode, We Talk About:

• Why “posting more” doesn’t equal bookings
• The unrealistic expectations most advisors place on social media
• Why likes, views, and followers don’t measure success
• How checklist marketing creates burnout and false failure
• The real role social media plays as a gap closer in your business
• Why perspective builds trust more than facts ever will
• How your language (even one word) can shrink or strengthen your value
• Why community changes businesses — and virality doesn’t
• A healthier way to look at metrics without letting them control you

Homework from This Episode:

You’re allowed one data day per month.

That’s it.

One day to review metrics as data, not validation — and then you get back to building with clarity and confidence.

Links & Resources

➡️ Get your free Wanderlust Campus account: https://wanderlust-ceo.com
➡️ Follow me on Instagram: https://www.instagram.com/kellihayessmith

🎧 New full episodes of Social Takeoff drop every Tuesday
🧼 Bonus Friday episodes: The Soapbox

Song: You’re On Your Own, Kid
Lyric: “Everything you lose is a step you take.”

Let go of pressure. Let go of comparison. Let go of checklist marketing.

Clarity comes next.