Chriselle Lim Turned PHLUR into Everyone’s Favourite Fragrance Brand

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Few names embody modern beauty quite like Chriselle Lim. From pioneering in the digital fashion and blogging space to redefining fragrance as former owner and current Creative Director of PHLUR, Chriselle has not just an entrepreneurial spirit, but a knack for turning trends into something more tangible.

In this episode of MECCA Talks, she opens up about her creative process, how the viral success of Missing Person changed everything, and what it means to make fragrance feel personal again. Expect reflections on reinvention, modern perfumery as self-expression and the beauty of scent that tells a story.

Click here to shop PHLUR exclusively at MECCA.

Host: Kate Blythe

Show Producer: Kerri Gordon

Technical Producer: Nicole Cooper

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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

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