Vicki Higgins | Founder & CEO of the CXP Agency

In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.