JournalList.net is a non-profit membership organization that originated and currently maintains the trust.txt reference document. Trust.txt is a simple page of code with the goal that it would be used worldwide to distinguish legitimate news organizations from non-legitimate ones.
The idea of having a universal code that achieves mass adoption by digital platforms is not a new one. Back as early as 1994, before the internet reached widespread use, a company called Nexor initiated the robots.txt reference document to aid early search engines, like WebCrawler, Lycos and AltaVista, to correctly crawl and index page contents correctly within any Website. Today it is estimated that over 90% of global sites have this file placed within their route directly that anyone can see (https://www.nytimes.com/robots.txt, https://www.cnn.com/robots.txt ).
Just a few years ago, the ads.txt file was created by The Internet Advertising Bureau to allow online buyers to check the validity of the sellers from whom they buy for internet fraud detection.
Now comes Scott Yates, a lifelong journalist and entrepreneur. In the past three years, he has devoted most of his time and energy establishing JournalList.net with a mission to introduce and promote the adoption of a new reference document —Trust.txt. This is a file that news publishers will add to their websites to signal their affiliations with other trusted news organizations.
In this 102nd episode of “E&P Reports,” Publisher Mike Blinder speaks with JournalList.net founder and Executive Director Scott Yates about their mission to have the Trust.txt reference document adopted and utilized by journalistic sites worldwide as a means to establish their authority as a trusted, credible, legitimate news outlet.
237 CherryRoad Media's 32-month journey: Revitalizing and rebirthing local newspapers in 18 states
236 Detroit PBS CEO Rich Homberg's mission to redefine public media
235 Turning the Page: Daniel Richardson's journey to restore local news to Tennessee towns.
234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
233 New York State implements historic tax credits to support local journalism.
232 Facebook blocks State’s Newsroom’s Kansas Reflector: A threat to free press and first Amendment?
231 Addressing America's Divides: The Chronicle of Philanthropy’s newest chapter1
230 Understanding the skills necessary to lead the newsroom of tomorrow
229 The “whats, whys and hows” of The Association of Community Publishers (ACP)
228 Exploring their new book: “What Works in Community News,” from authors Ellen Clegg & Dan Kennedy
227 A look at the broadcast news industry from RTDNA CEO Dan Shelley
226 A frank discussion about public media with industry expert Tom Davidson
225 Jeff Jarvis and Steven Waldman debate the hard questions facing the news media industry.
224 No more downsizing, as Gannett is hiring locally at all levels.
223 An inside look at The Messenger — from startup to shut down — 10 months and 50 million dollars later
222 An inside look at the LA Times with Guild President, Matt Pearce
221 Hussman announces four $25k prizes for best in fair and impartial reporting.
220 Word in Black's journey from a pilot project to a public benefit corporation
219 Media sales icon Chris Lytle shares tried and true insights that still apply today.
218 A new film tells a story of how hedge funds are destroying local journalism.
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