The role of qualitative research in product innovation with Hannah Anokye | Intuit

In this episode of The Optimal Path, Hannah Anokye joins host Ash Oliver to discuss her work on the Intuit Futures Team and the role of qualitative research in exploring emerging technologies, understanding users' needs, and identifying opportunities for new product developments.

Hannah shares best practices for conducting moderated user interviews and how to generate insights that spark ideas and drive growth. Discover how integrating user-centric approaches in qualitative research nurtures innovation and redefines mental models, leading to more resonant and effective product solutions

About Hannah:

Hannah is a product innovation practitioner with a unique background. Through a career with titles in product marketing, user research, and now product management, her through line has been user-centered experiences that drive meaningful impact.

Most recently as a Senior User Experience Researcher on Intuit's Futures team, Hannah explored how Generative AI technology could be responsibly and meaningfully integrated across the Intuit product ecosystem.

She recently transitioned into a product management role, focused on building the next generation of AI-driven products for Intuit’s future customers.

Connect with Hannah:

You can connect with Hannah on LinkedIn.

Resources:

• Interviewing users by Steve Portigal
• Designing Your Life - How to Build a Well-Lived Joyful Life by Bill Burnett and Dave Evan
• Unpacking User Interviews: Turning Conversations into Insights by Maze

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• Instagram: @mazedesignHQ
• LinkedIn: https://www.linkedin.com/company/mazedesign

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See you next time!