Breakthru’s Danny Wirtz on suppliers’ shift to a ”best athlete” strategy

Danny Wirtz, Co-Chairman of Breakthru Beverage Group, discusses how brands are rethinking national agreements and what success looks like when performance, not footprint, are the primary concern for suppliers' route-to-market strategy. Themes from the episode:

• How did Breakthru shift strategy after a planned merger with Republic National Distributing Company was terminated in 2019?
• What does geographic expansion look like in the current market? What is driving decisions about footprint?
• Are suppliers deprioritizing a national footprint? Are there still benefits from those national partnerships?
• How is the push from beer wholesalers and Reyes Beverage Group changing the strategies of wine and spirits wholesalers? 
• What are Danny's thoughts, as CEO of the Chicago Blackhawks, about the boost his sport has received from the international phenomenon Heated Rivalry?  

 

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