ECommerce Fulfillment Strategy: What Growing Brands Must Get Right

In this episode of The New Warehouse Podcast, Kevin Lawton welcomes Jonathan Briggs, Senior Vice President of Sales at ShipMonk. With peak season just behind them, Briggs shares insight into how ShipMonk has matured over the past decade, what brands misunderstand about automation, and why fulfillment has become a defining factor in long-term growth. 

From technology decisions to carrier performance and global expansion, the conversation shows how fulfillment is evolving. Today, an eCommerce fulfillment strategy is no longer a back-end function; it’s a competitive advantage when executed correctly.

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