How to Get Podcast Sponsors With Only 1,000 Downloads (Micro Sponsorship Strategy)

2025-10-05

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"You need at least 10,000 downloads per episode before sponsors will even look at you."If I had a dollar for every time I've heard this in podcasting circles, I'd have enough to sponsor someone's show myself. This advice has convinced countless podcasters that monetisation is off-limits until they hit some arbitrary download threshold. It's not just misleading, it's costing you money right now.After helping dozens of podcasters at Bamby Media secure their first sponsors, I can tell you that smaller shows have a distinct advantage that most creators haven’t explored: micro s...

"You need at least 10,000 downloads per episode before sponsors will even look at you."

If I had a dollar for every time I've heard this in podcasting circles, I'd have enough to sponsor someone's show myself. This advice has convinced countless podcasters that monetisation is off-limits until they hit some arbitrary download threshold. It's not just misleading, it's costing you money right now.

After helping dozens of podcasters at Bamby Media secure their first sponsors, I can tell you that smaller shows have a distinct advantage that most creators haven’t explored: micro sponsorship.

In this episode, I explain what micro sponsorship is, how it works, who to target and how much to charge.

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