Send us a textIn this landmark episode, Marc Wagner sits down with the legendary Dr. Howard Farran, founder of DentalTown, renowned dentist, speaker, entrepreneur, and unapologetically candid voice in the dental industry. If you’ve ever wanted to hear the raw, unfiltered truth about what it really takes to thrive in dentistry — not just clinically but financially, mentally, and spiritually — this is the episode to lock into.Dr. Farran brings fire and wisdom to every minute of the conversation, covering every...
Send us a text
In this landmark episode, Marc Wagner sits down with the legendary Dr. Howard Farran, founder of DentalTown, renowned dentist, speaker, entrepreneur, and unapologetically candid voice in the dental industry. If you’ve ever wanted to hear the raw, unfiltered truth about what it really takes to thrive in dentistry — not just clinically but financially, mentally, and spiritually — this is the episode to lock into.
Dr. Farran brings fire and wisdom to every minute of the conversation, covering everything from the psychology of fear and survival, to burnout, to the difference between dentists who make it and those who stay stuck. This is not another fluffy motivational interview. It’s a wake-up call, a roadmap, and a reality check for anyone in the dental field.
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Key Topics Discussed
🧠 Fear, Scarcity & Survival Instincts in Dentistry
•Why humans are hardwired to focus on negativity — and how dentists must overcome this bias to grow.
•The tribalism and scarcity mindset that hold professionals back from seeing abundance.
🏢 Private Practice vs DSOs: Why the Debate Misses the Point
•Dr. Farran shatters the “evil DSO” myth and explains how group practices can be the best training ground for young dentists.
•Real-world breakdown of DSO demographics (most are 4–9 locations, not corporate monsters).
•The myth of “I don’t take insurance” straight out of school — and why it’s financial suicide.
💰 What Thriving Dentists Actually Do
•Why your location and demographics are 80% of your success.
•The importance of extended hours, emergency ops, and marketing funnels.
•Why too many new grads are “too good” for real experience and miss out on the grind that builds greatness.
📈 Hard Truths About Dental Burnout
•Burnout isn’t from dentistry — it’s from moral injury and being in the wrong work environment.
•You didn’t go through 8 years of school to be treated like a production robot.
•“You’re not burned out… You’ve just never been shown how to lead.”
👥 Mentorship and Moral Injury
•Why having a true mentor — someone who protects your soul, not exploits your labor — is more important than your first salary.
•How to identify toxic practices before you sign — including turnover red flags, manipulative treatment planning, and ego-driven owners.
🦷 Mastery Through Reps, Not Conferences
•Forget flying across the country to a fancy CE course if you haven’t even read the textbook.
•“You don’t learn to do implants by reading about them — you learn by screwing up the first 100.”
•The pattern of success: read the literature → practice hands-on → embrace failures → level up.
📞 Your Front Desk is Losing You Millions
•The highest paid role in every other industry is sales… so why is your receptionist your lowest paid, least trained employee?
•Why call conversion is the number one ROI lever in your practice.
•Dr. Farran’s data: DSOs like Heartl
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