Simple, Profitable Marketing for Law Firm Owners | Michelle Pippin & Johnine Clark

This episode of Life Beyond the Briefs is a breakout session from the GLM Summit featuring Michelle Pippin (founder of Women Who Wow / WoWX) and Johnine Clark, a Maryland family law and estate planning attorney who has built a busy, referral driven practice by getting very clear on who she serves and how she wants to work.

This is not a “do all the things” marketing talk. It is two women being straight with you about what actually brings in good cases and a sane schedule. Michelle shares how she turned about fifty bucks and a big idea into a seven figure business. Johnine walks through how she niched her practice, tightened her brand, and became the obvious choice for a specific kind of client without living on social media.

You will hear them get into:

• How to build a real referral ecosystem instead of just hoping people remember you
• Getting honest about your best clients and being okay that not everyone is a fit
• Using micro niches so your ideal clients feel like you are talking directly to them
• Creating “surround sound” visibility so your name comes up in rooms you are not in
• Reusing and reshaping content you already have so marketing feels sustainable

It is candid, funny, and very real about money, motherhood, and being a woman who is serious about growing a law firm on her own terms.

Connect with Michelle Pippin

• Website and visibility resources: www.womenwhowow.com
• Social: www.linkedin.com/in/michellepippin

Connect with Johnine Clark

• Law firm website: www.jnclarklaw.com
• Social: www.linkedin.com/in/johnine-clark-86461178

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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