Building Your Coaching Business with BP10

Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that’s exactly what the BP10 is all about! If you want to build a successful coaching business, you need to tune in!

 

We kick things off by explaining what BP10 stands for (Builder Profile 10) and how it identifies the top talents that successful business builders possess. We also share about our own top talents and how they influence our approaches to business, especially when it comes to building relationships and profitability. Spoiler alert: we have different strengths, but that’s what makes our conversation so rich! We also discuss the importance of surrounding yourself with the right people—your personal "board of directors"—to fill in the gaps where you might not excel.

 

Whether you're contemplating starting your own business or looking to enhance your existing one, this episode is packed with tips and encouragement to help you leverage your unique strengths for success. So grab a cup of coffee, settle in, and let’s get building!

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Work With Us!

BREA Roper Communication | Woo | Activator | Futuristic | Connectedness

If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today!

LISA Cummings

Strategic | Maximizer | Positivity | Individualization | Woo

 

To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.

 

Takeaways on BP10

●      Actionable Insights from the BP10 Framework: The various worksheets and tools provided in the "Born to Build" book, which accompany the BP10 assessment. These resources encourage self-reflection and help you articulate your purpose, dreams, and plans for the future. Brea mentioned the purpose journal as a particularly impactful tool for self-awareness. If you're considering starting your own business or transitioning from a corporate job, I highly recommend diving into these resources. They can provide clarity and direction as you embark on your entrepreneurial journey.

●      There are talents specific to building a business: The BP10 assessment identifies the top talents necessary for building a successful business. It emphasizes that no one person possesses all ten talents, highlighting the importance of collaboration and filling gaps with the right people.

●      The assessment is just the beginning: The assessment unlocks additional resources, including worksheets and activities, that promote self-reflection and strategic planning. Taking action with these tools can lead to greater insights and business success.

●      The BP10 Talents and CliftonStrengths work well together: Both assessments can provide a deeper awareness of personal strengths and areas for growth in business.

Take Action

●      Take the Assessment: If you purchase a physical copy of the book, Born To Build, it includes a code to take the assessment. If you prefer to go paperless, you can purchase an assessment code here.

●      Read "Born to Build": Purchase and read the book "Born to Build" by Gallup.

●      Complete the worksheets and activities included with the assessment to gain a deeper understanding of your business-building capabilities.

●      Compare your BP10 with your CliftonStrengths: Take the time to reflect on how your BP10 talents align with your CliftonStrengths. This can help you understand how to leverage your unique combination of strengths for greater success in building your coaching practice.

●      Join a Group Coaching program: If you don’t want to go through the BP10 resources alone, consider joining a cohort of other coaches. This can provide support and accountability as you explore your talents.

○      BP10 Coaching Cohort with Brea Roper

○      Jeff Liscum’s BP10 Training Course.

🎧If you're intrigued by the BP10 assessment and want to learn more about how it can help you build a successful coaching practice, be sure to check out the full episode!

#Podcast #BusinessBuilding #BP10 #Gallup #Entrepreneurship #Coaching #Networking #SelfAwareness

 

Let’s Connect!

●      LISA: Website | LinkedIn | Facebook

●      BREA: Website | LinkedIn | Instagram

AI-Generated Transcript

Lisa: Hi, I'm Lisa.

 

Brea: I'm Brea.

 

Lisa: And today's topic is the BP10 for building a coaching business or building any business for that matter. What in the world is a BP10, Brea?

 

Brea: It's another assessment that Gallup puts out. I know everybody's like, what? Gallup does something other than CliftonStrengths? So it stands for Builder Profile and 10 is the number 10.

 

What Gallup has done is they looked at people who highly successful builders as far as entrepreneurial and building businesses. They've identified what talents have gotten them there and made a list of 10 that you need to build a successful business.

 

Lisa: Tell us about your top. I mean, you could even just be your first, your number one, but it could be anywhere up there in your top talents. What resonated with you the most when you read your top?

 

Brea: Yeah. So my number one is relationship, which is so true. For better or for worse, this is how I approach everything.

If I'm cold calling or I'm reaching out to a company that I've never reached out to before, my first instinct always is to go to LinkedIn and see, do I know anyone that works there now or that has worked there or that might have a connection there?

 

That's always my first instinct, which may or may not be helpful, you know, but that relationship is always always leading me.

 

Lisa: Mm hmm. Mm hmm. I could totally see that. And that would be comfortable for you and fun for you. And it would feel like a way to build a business that doesn't feel like the slog.

 

Brea: Yeah, totally. I would much, much, much rather build my business with people. Independent is my number 10, yeah.

 

I just, I don't love doing it alone. I love doing it with people. I love doing it for people. From creating my offerings, it comes back to that relationship.

What does the customer in front of me need? That's what I'll create an offer for. What are the relationships that I have? Who are the people in my network?

 

What do they need? Or where are they? Then I show up at those networking events. Relationship leads everything.

 

Lisa: Mm-hmm. This is fun because my independence is also, it's my ninth out of 10 and relationships high. It's in the top four for me as well.

 

And mine has a little different angle and I totally can map it to my strengths. So my number one is profitability. I know you're so surprised.

 

Brea: Okay, no surprise there. I love that. I love that. You know, I love that.

That's low for me. So having relationships, people in my circle who bring that is such a gift. And that one is… Oh, go ahead.

 

Lisa: Well, I think that one was interesting to read. When you think of it like a talent, right? It's almost as if it doesn't get experienced much in the business.

It does, but it happens so fast. And I think this would reflect my strategic talent from

 

CliftonStrengths. It's such a vetting tool for me.

If we're talking in the context of business, not in my hobbies or my giving strategies or something like that, if it's literally in the context of my business, then if it's not profitable, then I just throw it out immediately.

 

Because if it's not profitable and doesn't seem to have the chance to be, I have 10 other things that I could do that I enjoy that would be profitable. So go for those. And it's just like you in, you out.

 

And then, and then I don't think about it a lot. So it's not one of those that I think lives in my head all day, every day is how I feel. It's just like an early filter and then out.

 

Brea: Yes. And for me, because even though we both share a relationship in our top, profitability is so low for me that even if it is profitable, if it's not relational, I immediately throw it out, right?

Because the profitability is so low that it just doesn't motivate me.

 

So for instance, I understand from a business standpoint, I understand the value of having an evergreen something something. You know, something passive income, you know, something that generates income while you sleep.

 

You know, I, I get how cool that would be to just wake up and have mailbox money as they call it down in Nashville. Like, but there's no relationship. There's no, like, it really just doesn't, fuel me at all.

 

I would much rather create offerings that are profitable that allow me to connect with the client instead of just selling them a digital something and never talking to them.

 

Lisa: Right. And mine, I will think of things like, okay, does this idea, before I know whether it's profitable or not, does this idea seem like it will be good for profitability?

 

Okay, if yes, you're in, you get the shot at it. And then because relationship is high in my list, then for me, it's like, okay, now, because I do love people and I like being around people, then, okay, do I already know someone who I could ask questions of?

 

Or do I already have customers who I know and love and the feeling is mutual and I could put in a phone call and we could have a chat about it and they could help me? That the idea I also see in the BP10 report is a watch out. It says ensure your networking activities don't detract from accomplishing other tasks.

 

And that has totally been true in my lifetime. I can get so deep into like having the fun social part of business because it's so fun. Then is the time suck so high that it's getting out of balance for me?

 

It is something I have to watch, especially living out in remote areas. If I'm going to do the in-person relationship thing, it's going to take a day of dedication. So is that day sometimes I'll have to say, this is a relationship day.

 

I'm doing it on purpose to feed my relationships. But if I'm doing it for business, I would throw it out because it wouldn't be worth the hours. So sometimes I even make those delineations.

Just to feel like, okay, no, I'm actually doing this because this is a real human friendship sort of thing that I want, but it is a business meeting. This wouldn't be worth eight hours of time of our friendship.

 

I'm going to go into town. I'm going to combine it with other trips. I'm going to do these other things. So it is interesting how it comes into how I spend my time, how often I do it, what it's about.

 

But I'll definitely think of relationship as a way to build business first, just because if you could build it 15 different ways and the relationship way is really fun, then why not go for one? If it can be profitable and fun and have a meaningful relationship all in one, I'm in.

 

Brea: Yes. Why not? I'm in. That sounds great.

You know, I, this is gonna sound bold because it is. I really, really love BP10. I love CliftonStrengths more. Okay, let's be honest.

 

 

And I love how the two of them work together. It's very, very easy to see how your CliftonStrengths are really bringing the nuance to these builder talents. But I will say that BP10 is the single most valuable thing that I've done for my business, I think.

 

Like the $20 for the code and the time that I put into the worksheets, the activities that the book kind of takes you through, like those resources that Gallup provides, if I did not do that for my business the first year that I was in business, I'm pretty sure I wouldn't still be in business today.

 

Lisa: Bold statement.

 

Brea: It is bold, but here's why I say it is because my profitability is so low. If I had not had an assessment show me that in just plain black and white. You know, like here it is almost all the way down at the bottom, you know.

 

And independence being number 10. You cannot do this on your own. You don't want to do this on your own.

 

You will not do this on your own. And if you're going to really make a business, you've got to make money, you know. So you can't just live in la la land of like, oh, I'll just spend all my time building these relationships and going to these networking things like what you just said.

 

And hope that the dollars fall out of the sky. So even though, you laugh because you can't imagine a world, but believe me, I've lived in that world. So I think it's so powerful to see it on paper, just like it's so powerful for us to see our own CliftonStrengths, our own talents on paper and be like, okay, yeah, these are my talents, these aren't my talents.

 

But that's the thing about BP10 that's very different than CliftonStrengths is in order to be a successful builder, according to the research that Gallup has done, you have to have all 10 of these things present in your business. And what they've understood through research is no one person has all 10 of these talents.

 

So it's different than CliftonStrengths, right? Because we say you don't need all 34. You know, all 34 are good, but it's OK if you, you know, if you don't have all 34 as your top.

 

But this is saying you need all 10 of these. So for me to see what I needed to be successful, what I didn't have, that if I wanted to be successful, I needed to find these things or these people. I needed to fill these gaps.

It was just such a clear, simple way to figure out where do I start building this business.

 

Lisa: Now you alluded to activities that the book takes you through or the tool would take you through. Tell the listeners about a couple of the things you remember doing and what insights you got from them.

 

Brea: Yeah, so there are eight different worksheets, Gallup calls them tools, that you do as you kind of move through the book. So the book is called Born to Build. The tools, they're just very foundational.

 

There's a purpose journal where it's really a self-awareness exercise, helping you figure out what's your why, what's your purpose, what experiences have you had. You get to dream a little bit about your plans for the future.

 

I love the purpose journal because it was just reflection and dreaming and all the things that I do well, right? There's a self-schema tool that was really powerful for me that helped me kind of dig into the themes themselves. Honestly, all of them were helpful.

 

Overall, just having that framework and that structure for me was super, super helpful.

 

Lisa: So if somebody is listening to this and they are in a corporate job, thinking about leaving, going out on their own, what would you tell them to do with Born to Build, the book?

 

Brea: Yeah. So if you want to do it on your own, um, go buy the book. The book has a code, very typical Gallup, right?