The CTDPA’s Universal Opt Out Control: Data Rights & the Impact on Business

The Connecticut Data Privacy Act (CTDPA) grants important data rights to Connecticut residents and solidifies critical privacy obligations for covered businesses. The Global Privacy Control or “Universal Opt Out Control” provision of the Act is intended to help consumers regain contol over their own data, and shifts that responsibility to businesses.

BBB National Programs’ Vice President, Global Privacy Division and Privacy Initiatives Operations, BBB National Programs is joined by Jordan Levin, Assistant Attorney General, Privacy Section, Office of the Connecticut Attorney General, to discuss how the CTDPA changes the game when it comes to a consumer’s data privacy rights, how the process has been streamlined, but also how businesses are impacted by these changes.

Resources:
– Dona + Michele convo
– Enforcement Report: Attorney General Tong Releases Updated Report on Connecticut Data Privacy Act
– Connecticut Data Privacy Act FAQs
– For consumers: How to Opt Out from Ad Tracking with Global Privacy Control? A Guide for Web Users
– For businesses and web publishers

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